Marketplace GMV analytics 
Rakuten
Rakuten is a marketplace exclusively for third parties that provides a platform for external sellers. Owned by Rakuten Group, Inc., Rakuten is a marketplace with nationally-focused sales. Its GMV is generated mostly in Japan. Other countries only account for a small share of GMV, e.g., France. The marketplace's eCommerce GMV is generated mostly by the domain rakuten.co.jp. The domain fril.jp accounts for the second largest share of its eCommerce GMV. With regards to the product range, Rakuten is an all-round marketplace, with products on offer that cover different categories, such as Fashion, Electronics as well as Hobby & Leisure. The marketplace was launched in 1997.
Rakuten: Marketplace GMV analytics
GMV development of Rakuten
Rakuten
Gross merchandise volume
Global rank
- 2016: Annual report, ECDB analysis2017: Annual report, ECDB analysis2018: Annual report, ECDB analysis2019: Annual report, ECDB analysis2020: Annual report, ECDB analysis2021: Annual report, ECDB analysis2022: Annual report, ECDB analysis2023: Annual report, ECDB analysis2024: Forecast2025: Forecast
Rakuten: Marketing performance indicators
Regional scope
Explore the parts of the world where the marketplace is active and has an impact on respective eCommerce landscapes.
Rakuten: Competitor analysis
The top similar marketplaces to Rakuten
Discover the most similar marketplaces based on GMV (gross merchandise volume), product mix, and geographic reach.
- Marketplace website, ECDB analysis
Rakuten: History & milestones
Main events at a glance
Follow the history of the marketplace and explore its relevant events using our comprehensive timeline.
Rakuten: Company & contact information
Leads for your research
Enhance your lead research with corporate addresses and contact information that will give you a solid base to start from.
