Grocery market in Albania
The Albanian Grocery eCommerce market is predicted to reach US$45.9 million by 2023 and accounts for 5.1% of the total eCommerce market in Albania. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 13.2%, resulting in a projected market volume of US$75.5 million by 2027. Within the Grocery market ECDB considers the following two sub-markets: Food and Beverages.
Market development
eCommerce revenue development in the Alcoholic Beverages market in Albania
The Albanian Alcoholic Beverages eCommerce market is predicted to reach US$15.8 million by 2023 and accounts for 72.9% of the Beverages eCommerce market in Albania. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 17.1%, resulting in a projected market volume of US$29.6 million by 2027. The Alcoholic Beverages eCommerce market is a sub-market of the Beverages market. Further categories within the Beverages market are: Non-Alcoholic Beverages.
eCommerce revenue development in the Alcoholic Beverages market in Albania
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the Alcoholic Beverages market in Albania
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 81.5 | 84.5 | 9.4 | 38.7 | 14.7 | 5.4 | 92.1 | 42.9 |
| AOV (in US$) | 99.8 | 15.5 | 99.4 | 93.9 | 47.8 | 83.6 | 62.2 | 89.0 |
| CVR (in %) | 81.5 | 84.5 | 9.4 | 38.7 | 14.7 | 5.4 | 92.1 | 42.9 |
Market definition
Definition of the Alcoholic Beverages market within the Grocery market
Market definition: Grocery > Beverages > Alcoholic Beverages The category Alcoholic Beverages includes the online trade of wine, liquor, beer, and more. This category does not cover non-alcoholic beer and non-alcoholic sparkling wine. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Wine
- Liquor
- Beer
- Sparkling wine and champagne
- Liqour and beer mixed drinks
Out-of-scope
- Non-alcoholic beer
- Non-alcoholic sparkling wine
Select sub-category