Care Products market in Albania
The Albanian Care Products eCommerce market is predicted to reach US$83.7 million by 2023 and accounts for 9.4% of the total eCommerce market in Albania. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 6.9%, resulting in a projected market volume of US$109.1 million by 2027. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.
Market development
eCommerce revenue development in the Make-up market in Albania
The Albanian Make-up eCommerce market is predicted to reach US$1.6 million by 2023 and accounts for 25.7% of the Decorative Cosmetics eCommerce market in Albania. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 5.5%, resulting in a projected market volume of US$2.0 million by 2027. The Make-up eCommerce market is a sub-market of the Decorative Cosmetics market. Further categories within the Decorative Cosmetics market are: Eye Cosmetics, Lipsticks, Nail Cosmetics, and Other Decorative Cosmetics.
eCommerce revenue development in the Make-up market in Albania
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the Make-up market in Albania
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 81.5 | 84.5 | 9.4 | 38.7 | 14.7 | 5.4 | 92.1 | 42.9 |
AOV (in US$) | 99.8 | 15.5 | 99.4 | 93.9 | 47.8 | 83.6 | 62.2 | 89.0 |
CVR (in %) | 81.5 | 84.5 | 9.4 | 38.7 | 14.7 | 5.4 | 92.1 | 42.9 |
Market definition
Definition of the Make-up market within the Care Products market
Market definition: Care Products > Personal Care > Decorative Cosmetics > Make-up The category Make-up includes the online trade of make-up (e.g. foundations, concealers, face powders, blushes, bronzers, eyebrow products). This category does not cover make-up brushes and theater make-up. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Make-up (e.g. foundations, concealers, face powders, blushes, bronzers, eyebrow products)
Out-of-scope
- Make-up brushes
- Theater make-up
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