Grocery market in Armenia

The Armenian Grocery eCommerce market is predicted to reach US$1.7 million by 2024 and accounts for 7.1% of the total eCommerce market in Armenia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 17.2%, resulting in a projected market volume of US$3.1 million by 2028. Within the Grocery market ECDB considers the following two sub-markets: Food and Beverages.

Market development

eCommerce revenue development in the Alcoholic Beverages market in Armenia

The Armenian Alcoholic Beverages eCommerce market is predicted to reach US$0.5 million by 2024 and accounts for 64.3% of the Beverages eCommerce market in Armenia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 19.7%, resulting in a projected market volume of US$1.0 million by 2028. The Alcoholic Beverages eCommerce market is a sub-market of the Beverages market. Further categories within the Beverages market are: Non-Alcoholic Beverages.

eCommerce revenue development in the Alcoholic Beverages market in Armenia

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Alcoholic Beverages market in Armenia

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)15.993.795.981.989.583.947.515.4

Online share

eCommerce online share of the total Alcoholic Beverages market in Armenia

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Armenian Alcoholic Beverages retail market, the online share is 1.5% and will increase by an average of 22.2% to 3.4% by 2028.

eCommerce online share of the total Alcoholic Beverages market in Armenia

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

20202021202220232024202520262027
Online share (in %)31.4%73.8%47.4%26.8%60.8%93.2%57.8%71.2%

Market definition

Definition of the Alcoholic Beverages market within the Grocery market

Market definition: Grocery > Beverages > Alcoholic Beverages The category Alcoholic Beverages includes the online trade of wine, liquor, beer, and more. This category does not cover non-alcoholic beer and non-alcoholic sparkling wine. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Wine
  • Liquor
  • Beer
  • Sparkling wine and champagne
  • Liqour and beer mixed drinks

Out-of-scope

  • Non-alcoholic beer
  • Non-alcoholic sparkling wine

Market comparison

The Armenian Alcoholic Beverages market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %

Source: ECDB analysis

Select sub-category

  • Grocery
    • Beverages
      • Alcoholic Beverages
        • Beers *
        • Wine & Liquors *
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        • Other Alcoholic Beverages *
      • Non-Alcoholic Beverages *
        • Hot Drinks *
          • Coffee *
          • Teas & Other Hot Drinks *
        • Juices *
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        • Other Non-Alcoholic Beverages *
    • Food
      • Baked Goods *
      • Food Cupboard *
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        • Cereals *
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        • Chilled Food *
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        • Frozen Pizzas *
        • Frozen Ready Meals *
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