Care Products market in Armenia
The Armenian Care Products eCommerce market is predicted to reach US$141.0 million by 2023 and accounts for 8.9% of the total eCommerce market in Armenia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 7.1%, resulting in a projected market volume of US$185.6 million by 2027. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.
Market development
eCommerce revenue development in the Handkerchiefs market in Armenia
The Armenian Handkerchiefs eCommerce market is predicted to reach US$0.9 million by 2023 and accounts for 11.8% of the Hygiene eCommerce market in Armenia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 5.0%, resulting in a projected market volume of US$1.1 million by 2027. The Handkerchiefs eCommerce market is a sub-market of the Hygiene market. Further categories within the Hygiene market are: Feminine Hygiene, Other Hygiene, and Toilet Paper.
eCommerce revenue development in the Handkerchiefs market in Armenia
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the Handkerchiefs market in Armenia
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 81.9 | 6.9 | 56.4 | 62.4 | 39.1 | 24.3 | 34.4 | 74.7 |
| AOV (in US$) | 0.8 | 0.8 | 0.3 | 0.2 | 0.2 | 0.6 | 0.7 | 0.8 |
| CVR (in %) | 73.6 | 77.1 | 79.9 | 1.7 | 59.7 | 18.7 | 32.9 | 94.1 |
Market definition
Definition of the Handkerchiefs market within the Care Products market
Market definition: Care Products > Personal Care > Hygiene > Handkerchiefs The category Handkerchiefs includes the online trade of handkerchiefs (e.g. disposable tissues, pocket-sized handkerchiefs). This category does not cover cotton handkerchiefs. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Handkerchiefs (e.g. disposable tissues, pocket-sized handkerchiefs)
Out-of-scope
- Cotton Handkerchiefs
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