Grocery market in Angola

The Angolan Grocery eCommerce market is predicted to reach US$21.1 million by 2023 and accounts for 5.6% of the total eCommerce market in Angola. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 16.2%, resulting in a projected market volume of US$38.4 million by 2027. Within the Grocery market ECDB considers the following two sub-markets: Food and Beverages.

Market development

eCommerce revenue development in the Coffee market in Angola

The Angolan Coffee eCommerce market is predicted to reach US$0.9 million by 2023 and accounts for 57.8% of the Hot Drinks eCommerce market in Angola. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 19.7%, resulting in a projected market volume of US$1.9 million by 2027. The Coffee eCommerce market is a sub-market of the Hot Drinks market. Further categories within the Hot Drinks market are: Teas & Other Hot Drinks.

eCommerce revenue development in the Coffee market in Angola

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Coffee market in Angola

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 79.2 34.1 94.2 32.1 81.4 97.3 2.9 73.2
AOV (in US$) 83.8 26.3 11.9 39.2 76.2 74.0 41.2 89.1
CVR (in %) 79.2 34.1 94.2 32.1 81.4 97.3 2.9 73.2
AOV: Average Order Value CVR: Conversion Rate

Online share

eCommerce online share of the total Coffee market in Angola

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Angolan Coffee retail market, the online share is 0.9% and will increase by an average of 6.4% to 1.2% by 2027.

eCommerce online share of the total Coffee market in Angola

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 92.8% 0.8% 5.4% 66.6% 45.5% 4.0% 51.5% 53.2%

Market definition

Definition of the Coffee market within the Grocery market

Market definition: Grocery > Beverages > Non-Alcoholic Beverages > Hot Drinks > Coffee The category Coffee includes the online trade of coffee beans (e.g. whole beans, ground coffee) and single-serve coffee containers (e.g. coffee capsules, instant coffee). This category does not cover coffee flavors and additions (e.g. creamers and milk alternatives, sweeteners, flavors). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Coffee beans (e.g. whole beans, ground coffee)
  • Single-serve coffee containers (e.g. coffee capsules, instant coffee)

Out-of-scope

  • Coffee flavors and additions (e.g. creamers and milk alternatives, sweeteners, flavors)

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