Grocery market in Angola

The Angolan Grocery eCommerce market is predicted to reach US$21.1 million by 2023 and accounts for 5.6% of the total eCommerce market in Angola. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 16.2%, resulting in a projected market volume of US$38.4 million by 2027. Within the Grocery market ECDB considers the following two sub-markets: Food and Beverages.

Market development

eCommerce revenue development in the Ice Creams market in Angola

The Angolan Ice Creams eCommerce market is predicted to reach US$0.4 million by 2023 and accounts for 33.0% of the Frozen Food eCommerce market in Angola. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 15.1%, resulting in a projected market volume of US$0.7 million by 2027. The Ice Creams eCommerce market is a sub-market of the Frozen Food market. Further categories within the Frozen Food market are: Frozen Pizzas, Frozen Ready Meals, Frozen Vegetables, and Other Frozen Food.

eCommerce revenue development in the Ice Creams market in Angola

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Ice Creams market in Angola

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 86.8 28.0 21.9 40.1 27.4 82.4 51.0 94.6
AOV (in US$) 0.3 0.1 0.6 0.8 0.7 0.8 0.2 0.8
CVR (in %) 47.6 64.5 21.9 1.6 68.5 66.6 14.2 62.9
AOV: Average Order Value CVR: Conversion Rate

Online share

eCommerce online share of the total Ice Creams market in Angola

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Angolan Ice Creams retail market, the online share is 0.3% and will increase by an average of 9.9% to 0.4% by 2027.

eCommerce online share of the total Ice Creams market in Angola

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 4.7% 40.1% 16.5% 76.3% 66.7% 40.0% 12.3% 73.7%

Market definition

Definition of the Ice Creams market within the Grocery market

Market definition: Grocery > Food > Frozen Food > Ice Creams The category Ice Creams includes the online trade of ice creams (e.g. dairy ice creams, sorbets, frozen yogurts, ice cream bars and sandwiches). This category does not cover frozen desserts. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Ice creams (e.g. dairy ice creams, sorbets, frozen yogurts, ice cream bars and sandwiches)

Out-of-scope

  • Frozen desserts

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