Furniture & Homeware market in Angola

The Angolan Furniture & Homeware eCommerce market is predicted to reach US$41.8 million by 2023 and accounts for 11.1% of the total eCommerce market in Angola. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 10.1%, resulting in a projected market volume of US$61.5 million by 2027. Within the Furniture & Homeware market ECDB considers the following two sub-markets: Furniture and Homeware.

Market development

eCommerce revenue development in the Other Homeware market in Angola

The Angolan Other Homeware eCommerce market is predicted to reach US$0.8 million by 2023 and accounts for 5.7% of the Homeware eCommerce market in Angola. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 11.9%, resulting in a projected market volume of US$1.3 million by 2027. The Other Homeware eCommerce market is a sub-market of the Homeware market. Further categories within the Homeware market are: Bedding, Carpets, Curtains & Blinds, Decorations, Lamps, and Tableware.

eCommerce revenue development in the Other Homeware market in Angola

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Other Homeware market in Angola

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 53.3 87.8 22.0 97.2 30.4 46.1 65.6 71.6
AOV (in US$) 10.1 82.8 97.1 73.6 14.8 31.6 41.7 70.5
CVR (in %) 53.3 87.8 22.0 97.2 30.4 46.1 65.6 71.6
AOV: Average Order Value CVR: Conversion Rate

Online share

eCommerce online share of the total Other Homeware market in Angola

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Angolan Other Homeware retail market, the online share is 6.7% and will increase by an average of 10.6% to 10.0% by 2027.

eCommerce online share of the total Other Homeware market in Angola

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 85.6% 30.2% 19.0% 44.3% 40.9% 6.2% 47.1% 28.7%

Market definition

Definition of the Other Homeware market within the Furniture & Homeware market

Market definition: Furniture & Homeware > Homeware > Other Homeware The category Other Homeware includes the online trade of clothes horse, hampers and laundry baskets, floor protection, and more. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Clothes horse
  • Hampers and laundry baskets
  • Floor protection
  • Boxes
  • Fireplace accessories
  • Room dividers
  • Hangers