DIY market in Argentina
The Argentinian DIY eCommerce market is predicted to reach US$1,418.3 million by 2023 and accounts for 7.3% of the total eCommerce market in Argentina. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 7.3%, resulting in a projected market volume of US$1,877.3 million by 2027. Within the DIY market ECDB considers the following three sub-markets: Tools & Construction Supplies, Vehicle Parts, and Garden.
Market development
eCommerce revenue development in the Garden market in Argentina
The Argentinian Garden eCommerce market is predicted to reach US$162.6 million by 2023 and accounts for 11.5% of the DIY eCommerce market in Argentina. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 7.5%, resulting in a projected market volume of US$217.0 million by 2027. The Garden eCommerce market is a sub-market of the DIY market. Further categories within the DIY market are: Tools & Construction Supplies, and Vehicle Parts.
eCommerce revenue development in the Garden market in Argentina
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the Garden market in Argentina
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 99.8 | 41.1 | 81.4 | 26.1 | 25.6 | 95.8 | 49.4 | 89.7 |
| AOV (in US$) | 59.5 | 7.5 | 47.8 | 45.3 | 87.4 | 16.8 | 2.6 | 22.0 |
| CVR (in %) | 99.8 | 41.1 | 81.4 | 26.1 | 25.6 | 95.8 | 49.4 | 89.7 |
Top stores
Top five Garden online stores in Argentina by net sales 2022
With sales in the Argentinian Garden market, carrefour.com.ar generated a revenue of US$7.1 million in 2022, which means it is the leading online store in this market. The Garden ranking of Argentina is based on all online stores that generated sales in this market in 2022. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.
eCommerce net sales generated in the Garden market in Argentina in 2022
Note: First party net sales generated after deduction of returns, allowances for damaged or missing goods and any discounts allowed
Source: Annual report, secondary sources, ECDB analysis
|
Filtered revenue / share
eCommerce net sales refer to the year 2022
|
Global revenue
eCommerce net sales refer to the year 2022
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Growth
eCommerce net sales growth refers to 2022/2021
| |
|---|---|---|---|
|
US$900.0m
20.7% | US$8,300.0m | 8.3% | |
|
US$550.0m
12.0% | US$4,600.0m | 12.4% | |
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US$470.0m
3.9% | US$1,190.0m | 33.6% | |
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US$430.0m
20.6% | US$2,122.0m | 18.0% | |
|
US$370.0m
20.7% | US$1,814.0m | 12.6% |
See further stores
Market definition
Definition of the Garden market within the DIY market
Market definition: DIY > Garden In the category Garden digital channels are used to sell a variety of products, including plants and seeds (e.g flowering plants, fruit trees), gardening accessories (e.g sprinklers, shovels, lawn mowers) and barbecues (e.g. charcoal grills, gas grills, smokers). Not part of the category are garden furniture, fresh cut flowers and bouquets or gardening books. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Plants and seeds (e.g flowering plants, fruit trees)
- Gardening accessories (e.g sprinklers, shovels, lawn mowers)
- Barbecues (e.g. charcoal grills, gas grills, smokers)
Out-of-scope
- Garden furniture
- Fresh cut flowers and bouquets
- Gardening books
- Gardening services