Fashion market in Austria
The Austrian Fashion eCommerce market is predicted to reach US$2,425.8 million by 2023 and accounts for 19.4% of the total eCommerce market in Austria. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 1.0%, resulting in a projected market volume of US$2,525.1 million by 2027. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.
Market development
eCommerce revenue development in the Hip & Fanny Packs market in Austria
The Austrian Hip & Fanny Packs eCommerce market is predicted to reach US$10.6 million by 2023 and accounts for 9.9% of the Luggage & Bags eCommerce market in Austria. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 8.2%, resulting in a projected market volume of US$14.5 million by 2027. The Hip & Fanny Packs eCommerce market is a sub-market of the Luggage & Bags market. Further categories within the Luggage & Bags market are: Backpacks & Daypacks, Handbags, Other Luggage & Bags, and Suitcases.
eCommerce revenue development in the Hip & Fanny Packs market in Austria
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the Hip & Fanny Packs market in Austria
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 99.8 | 41.1 | 81.4 | 26.1 | 25.6 | 95.8 | 49.4 | 89.7 |
| AOV (in US$) | 59.5 | 7.5 | 47.8 | 45.3 | 87.4 | 16.8 | 2.6 | 22.0 |
| CVR (in %) | 99.8 | 41.1 | 81.4 | 26.1 | 25.6 | 95.8 | 49.4 | 89.7 |
Market definition
Definition of the Hip & Fanny Packs market within the Fashion market
Market definition: Fashion > Bags & Accessories > Luggage & Bags > Hip & Fanny Packs The category Hip & Fanny Packs includes the online trade of fanny packs, belt bags and hip packs. This category does not cover backpacks and daypacks and handbags. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Fanny packs
- Belt bags
- Hip packs
Out-of-scope
- Backpacks and daypacks
- Handbags
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