Furniture & Homeware market in Australia
Market development
eCommerce revenue development in the Furniture & Homeware market in Australia
The Australian Furniture & Homeware eCommerce market is predicted to reach US$7,864.6 million by 2024 and accounts for 14.8% of the total eCommerce market in Australia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 15.1%, resulting in a projected market volume of US$13,813.2 million by 2028. Within the Furniture & Homeware market ECDB considers the following two sub-markets: Furniture and Homeware.
eCommerce revenue development in the Furniture & Homeware market in Australia
eCommerce revenue growth in the Furniture & Homeware market in Australia
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 68.7 | 9.8 | 45.7 | 84.1 | 15.0 | 49.2 | 14.0 | 58.5 |
Top stores
Top five Furniture & Homeware online stores in Australia by net sales 2023
With sales in the Australian Furniture & Homeware market, ikea.com generated a revenue of US$303.8 million in 2023, which means it is the leading online store in this market. The Furniture & Homeware ranking of Australia is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.
eCommerce net sales generated in the Furniture & Homeware market in Australia in 2023
| Filtered revenue / share eCommerce net sales refer to the year 2023 | Global revenue eCommerce net sales refer to the year 2023 | Growth eCommerce net sales growth refers to 2023/2022 | |
|---|---|---|---|
US$900.0m 20.7% | US$8,300.0m | 8.3% | |
US$550.0m 12.0% | US$4,600.0m | 12.4% | |
US$470.0m 3.9% | US$1,190.0m | 33.6% | |
US$430.0m 20.6% | US$2,122.0m | 18.0% | |
US$370.0m 20.7% | US$1,814.0m | 12.6% |
Payment Methods
Top 5 offered payment methods in the Australian Furniture & Homeware market
With 95.5% VISA the most commonly offered payment method of all online stores in the Australian Furniture & Homeware eCommerce market in 2023. Like VISA Mastercard with a share of 93.8% and American Express with a share of 70.5% the payment type Cards is the most common used by online retailers in in the Australian Furniture & Homeware eCommerce market in 2023. Other commonly used payment methods in that market are PayPal (E-wallets) with 80.4% and Afterpay (Installment) with 53.6% of stores offering that payment method to the clients.
Top 5 offered payment methods in the Australian Furniture & Homeware market
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Market definition
Definition of the Furniture & Homeware market
Market definition: Furniture & Homeware The category Furniture & Homeware comprises digital sales of furniture (e.g. tables, chairs, beds, cabinets) and homeware (e.g. lamps, tableware, carpets, blinds, decorations) for the private end user (B2C). Not covered are unmovable objects (e.g. sinks, bath tubs, faucets), interior finishes (e.g. floorings, paints, wallpapers) or household appliances. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Furniture (e.g. tables, chairs, beds, cabinets)
- Homeware (e.g. lamps, tableware, carpets, blinds, decorations)
Out-of-scope
- Unmovable objects (e.g. sinks, bath tubs, faucets)
- Interior finishes (e.g. floorings, paints, wallpapers)
- Household appliances
- Consumer electronics
- Furniture assembly services
- Interior design services
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