Fashion market in Azerbaijan

The Azerbaijani Fashion eCommerce market is predicted to reach US$13.7 million by 2024 and accounts for 17.4% of the total eCommerce market in Azerbaijan. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 1.5%, resulting in a projected market volume of US$14.5 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.

Market development

eCommerce revenue development in the Backpacks & Daypacks market in Azerbaijan

The Azerbaijani Backpacks & Daypacks eCommerce market is predicted to reach US$0.2 million by 2024 and accounts for 30.5% of the Luggage & Bags eCommerce market in Azerbaijan. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 1.7%, resulting in a projected market volume of US$0.2 million by 2028. The Backpacks & Daypacks eCommerce market is a sub-market of the Luggage & Bags market. Further categories within the Luggage & Bags market are: Handbags, Hip & Fanny Packs, Other Luggage & Bags, and Suitcases.

eCommerce revenue development in the Backpacks & Daypacks market in Azerbaijan

in million US$

eCommerce revenue growth in the Backpacks & Daypacks market in Azerbaijan

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 98.7 37.2 35.3 10.5 51.3 9.2 90.9 94.6

Online share

eCommerce online share of the total Backpacks & Daypacks market in Azerbaijan

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Azerbaijani Backpacks & Daypacks retail market, the online share is 42.1% and will increase by an average of 3.7% to 48.8% by 2028.

eCommerce online share of the total Backpacks & Daypacks market in Azerbaijan

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 30.0% 11.4% 32.0% 69.9% 90.3% 56.1% 14.2% 60.3%

Market definition

Definition of the Backpacks & Daypacks market within the Fashion market

Market definition: Fashion > Bags & Accessories > Luggage & Bags > Backpacks & Daypacks The category Backpacks & Daypacks includes the online trade of backpacks (e.g laptop backpacks, trekking backpacks, roll-top backpacks), daypacks and duffel and barrel bags. This category does not cover handbags. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Backpacks (e.g laptop backpacks, trekking backpacks, roll-top backpacks)
  • Daypacks
  • Duffel and barrel bags

Out-of-scope

  • Handbags