Fashion market in Bosnia and Herzegovina

The Bosnian Fashion eCommerce market is predicted to reach US$293.4 million by 2023 and accounts for 18.1% of the total eCommerce market in Bosnia and Herzegovina. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 1.6%, resulting in a projected market volume of US$313.2 million by 2027. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.

Market development

eCommerce revenue development in the Boots market in Bosnia and Herzegovina

The Bosnian Boots eCommerce market is predicted to reach US$18.2 million by 2023 and accounts for 23.0% of the Footwear eCommerce market in Bosnia and Herzegovina. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be -0.4%, resulting in a projected market volume of US$17.8 million by 2027. The Boots eCommerce market is a sub-market of the Footwear market. Further categories within the Footwear market are: Active Footwear, Flat Shoes, High Heels & Pumps, Other Footwear, and Sandals.

eCommerce revenue development in the Boots market in Bosnia and Herzegovina

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Boots market in Bosnia and Herzegovina

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 72.1 25.9 37.1 37.3 98.1 37.6 63.1 50.7
AOV (in US$) 29.3 47.4 13.9 52.0 81.3 17.1 19.0 51.1
CVR (in %) 72.1 25.9 37.1 37.3 98.1 37.6 63.1 50.7
AOV: Average Order Value CVR: Conversion Rate

Online share

eCommerce online share of the total Boots market in Bosnia and Herzegovina

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Bosnian Boots retail market, the online share is 16.5% and will increase by an average of 9.7% to 23.9% by 2027.

eCommerce online share of the total Boots market in Bosnia and Herzegovina

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 56.0% 78.4% 65.4% 36.9% 84.2% 57.8% 50.1% 96.6%

Market definition

Definition of the Boots market within the Fashion market

Market definition: Fashion > Footwear > Boots The category Boots includes the online trade of boots (e.g. ankle boots, chelsea boots, combat boots, rain boots). This category does not cover work boots and motorcycle boots. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Boots (e.g. ankle boots, chelsea boots, combat boots, rain boots)

Out-of-scope

  • Work boots
  • Motorcycle boots