Fashion market in Bosnia and Herzegovina

The Bosnian Fashion eCommerce market is predicted to reach US$143.0 million by 2023 and accounts for 29.6% of the total eCommerce market in Bosnia and Herzegovina. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 11.2%, resulting in a projected market volume of US$218.8 million by 2027. Within the Fashion market ecommerceDB considers the following three sub-markets: Apparel, Bags & Accessories, and Footwear.

Market development

eCommerce revenue development in the Eyewear market in Bosnia and Herzegovina

The Bosnian Eyewear eCommerce market is predicted to reach US$1.9 million by 2023 and accounts for 4.8% of the Bags & Accessories eCommerce market in Bosnia and Herzegovina. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 2.0%, resulting in a projected market volume of US$2.1 million by 2027. The Eyewear eCommerce market is a sub-market of the Bags & Accessories market. Further categories within the Bags & Accessories market are: Clothing Accessories & Other Clothes (children), Clothing Accessories & Other Clothes (men), Clothing Accessories & Other Clothes (women), Luggage & Bags, Luxury Leather Goods, Other Accessories, and Watches & Jewelry.

eCommerce revenue development in the Eyewear market in Bosnia and Herzegovina

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 90.5 2.5 54.9 0.2 88.4 56.5 94.1 35.5
AOV (in US$) 58.7 97.4 29.4 33.1 17.1 88.0 68.1 53.1
CVR (in %) 90.5 2.5 54.9 0.2 88.4 56.5 94.1 35.5
AOV: Average Order Value CVR: Conversion Rate

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