Care Products market in Bosnia and Herzegovina

The Bosnian Care Products eCommerce market is predicted to reach US$151.4 million by 2023 and accounts for 9.3% of the total eCommerce market in Bosnia and Herzegovina. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 6.9%, resulting in a projected market volume of US$197.6 million by 2027. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.

Market development

eCommerce revenue development in the Family Planning market in Bosnia and Herzegovina

The Bosnian Family Planning eCommerce market is predicted to reach US$4.9 million by 2023 and accounts for 35.5% of the Medical Products eCommerce market in Bosnia and Herzegovina. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 4.5%, resulting in a projected market volume of US$5.9 million by 2027. The Family Planning eCommerce market is a sub-market of the Medical Products market. Further categories within the Medical Products market are: Medical Supplies, and Other Medical Products.

eCommerce revenue development in the Family Planning market in Bosnia and Herzegovina

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Family Planning market in Bosnia and Herzegovina

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 73.8 60.9 78.5 33.4 99.1 14.7 32.6 37.5
AOV (in US$) 0.7 0.9 0.1 1.0 0.5 0.7 0.4 0.4
CVR (in %) 54.7 56.8 67.6 94.9 68.6 71.5 70.8 75.2
AOV: Average Order Value CVR: Conversion Rate

Online share

eCommerce online share of the total Family Planning market in Bosnia and Herzegovina

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Bosnian Family Planning retail market, the online share is 6.3% and will increase by an average of 10.4% to 9.4% by 2027.

eCommerce online share of the total Family Planning market in Bosnia and Herzegovina

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 7.1% 35.0% 44.3% 1.8% 55.1% 4.7% 80.3% 53.8%

Market definition

Definition of the Family Planning market within the Care Products market

Market definition: Care Products > Health Care > Medical Products > Family Planning The category Family Planning includes the online trade of contraceptives (e.g. condoms, vaginal rings), fertility and ovulation tracking (e.g. ovulation test kits, fertility monitors) and pregnancy tests. This category does not cover lubricants. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Contraceptives (e.g. condoms, vaginal rings)
  • Fertility and ovulation tracking (e.g. ovulation test kits, fertility monitors)
  • Pregnancy tests

Out-of-scope

  • Lubricants