Hobby & Leisure market in Bosnia and Herzegovina

The Bosnian Hobby & Leisure eCommerce market is predicted to reach US$178.8 million by 2024 and accounts for 26.4% of the total eCommerce market in Bosnia and Herzegovina. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 10.5%, resulting in a projected market volume of US$266.5 million by 2028. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Sports Equipment, Pet Supplies, Toys, Stationery, Crafts & Art Supplies, Bullion & Precious Metal, Camping & Adventure, Musical Instruments, Flowers & Gifts, Other Hobby & Leisure, Erotic & Adult, and Smoking Supplies.

Market development

eCommerce revenue development in the Media market in Bosnia and Herzegovina

The Bosnian Media eCommerce market is predicted to reach US$54.9 million by 2024 and accounts for 30.7% of the Hobby & Leisure eCommerce market in Bosnia and Herzegovina. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 7.6%, resulting in a projected market volume of US$73.7 million by 2028. The Media eCommerce market is a sub-market of the Hobby & Leisure market. Further categories within the Hobby & Leisure market are: Bullion & Precious Metal, Camping & Adventure, Erotic & Adult, Flowers & Gifts, Musical Instruments, Other Hobby & Leisure, Pet Supplies, Smoking Supplies, Sports Equipment, Stationery, Crafts & Art Supplies, and Toys.

eCommerce revenue development in the Media market in Bosnia and Herzegovina

in million US$

eCommerce revenue growth in the Media market in Bosnia and Herzegovina

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 2.6 59.0 64.0 99.5 70.6 2.3 15.5 45.6

Online share

eCommerce online share of the total Media market in Bosnia and Herzegovina

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Bosnian Media retail market, the online share is 3.0% and will increase by an average of 7.2% to 3.9% by 2028.

eCommerce online share of the total Media market in Bosnia and Herzegovina

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 76.6% 21.6% 66.9% 59.3% 14.5% 0.6% 16.3% 79.2%

Market definition

Definition of the Media market within the Hobby & Leisure market

Market definition: Hobby & Leisure > Media The category Media encompasses the commercial (B2C) sale of books (e.g. novels, thrillers, ebooks, audiobooks), video (e.g. dvds, blu-rays), cds, and more. Not covered are streaming services or subscriptions and ebook readers. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Books (e.g. novels, thrillers, eBooks, audiobooks)
  • Video (e.g. DVDs, Blu-Rays)
  • CDs
  • Vinyl
  • Downloads

Out-of-scope

  • Streaming services or subscriptions
  • eBook readers