Electronics & Media market in Belgium
The Belgian Electronics & Media eCommerce market is predicted to reach US$2,378.8 million by 2023 and accounts for 21.6% of the total eCommerce market in Belgium. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 9.0%, resulting in a projected market volume of US$3,363.8 million by 2027. Within the Electronics & Media market ecommerceDB considers the following two sub-markets: Consumer Electronics and Books, Movies, Music & Games.
Market development
eCommerce revenue development in the Electronics & Media market in Belgium
The Belgian Electronics & Media eCommerce market is predicted to reach US$2,378.8 million by 2023 and accounts for 21.6% of the total eCommerce market in Belgium. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 9.0%, resulting in a projected market volume of US$3,363.8 million by 2027. Within the Electronics & Media market ecommerceDB considers the following two sub-markets: Consumer Electronics and Books, Movies, Music & Games.
eCommerce revenue development in the Electronics & Media market in Belgium
Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war
Source: Statista Market Insights, ecommerceDB
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 47.8 | 21.2 | 99.6 | 23.6 | 76.4 | 34.7 | 4.4 | 99.4 |
| AOV (in US$) | 17.3 | 97.7 | 23.9 | 46.1 | 44.5 | 86.1 | 52.8 | 48.4 |
| CVR (in %) | 47.8 | 21.2 | 99.6 | 23.6 | 76.4 | 34.7 | 4.4 | 99.4 |
Top stores
Top five Electronics & Media online stores in Belgium by net sales 2021
With sales in the Belgian Electronics & Media market, coolblue.be generated a revenue of US$358.7 million in 2021, which means it is the leading online store in this market. In second place is apple.com with a revenue of over US$242.1 million, followed by mediamarkt.be with a revenue of US$152.4 million. Altogether, the top three online stores account for a market share of about 44.7% within the top 100 stores of the given market. The Electronics & Media ranking of Belgium is based on all online stores that generated sales in this market in 2021. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.
eCommerce net sales generated in the Electronics & Media market in Belgium in 2021
Note: First party net sales generated after deduction of returns, allowances for damaged or missing goods and any discounts allowed
Source: Annual report, secondary sources, ecommerceDB analysis
| no-access-0 | no-access-1 | no-access-2 | no-access-3 | no-access-4 | |
|---|---|---|---|---|---|
| Filtered revenue (in mUS$) | 900.0 | 550.0 | 470.0 | 430.0 | 370.0 |
| Share of global revenue (in %) | 20.7 | 12.0 | 3.9 | 20.6 | 20.7 |
| Global revenue (in mUS$) | 8,300.0 | 4,600.0 | 1,190.0 | 2,122.0 | 1,814.0 |
| Growth global revenue (in %) | 8.3 | 12.4 | 33.6 | 18.0 | 12.6 |
Market definition
Definition of the Electronics & Media market
Market definition: Electronics & Media The category Electronics & Media covers the sale via a digital channel of physical media (e.g. books, DVDs, CDs, Blu-ray discs, computer/console games), consumer electronics (e.g. TVs, DVD players) and communication devices (e.g. desktop computers, laptops, smartphones, tablets). Online stores dedicated to digital media are not considered. Please note: Digital media marginally contributes to market volume due to online stores selling physical goods mainly and digital media besides (i.e. the digital media share of the total eCommerce net sales is less than 50 percent). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Physical media (e.g. books, DVDs, CDs, Blu-ray discs, computer/console games)
- Consumer electronics (e.g. TVs, DVD players)
- Communication devices (e.g. desktop computers, laptops, smartphones, tablets)
Out-of-scope
- Digital media, when main focus (e.g. video-on-demand, music downloads, eBooks)
- Mobile contracts and tariffs
- Home appliances (e.g. coffee maker, washing machine)
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