Care Products market in Belgium
The Belgian Care Products eCommerce market is predicted to reach US$651.8 million by 2023 and accounts for 9.1% of the total eCommerce market in Belgium. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 6.1%, resulting in a projected market volume of US$827.1 million by 2027. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.
Market development
eCommerce revenue development in the Eye Care market in Belgium
The Belgian Eye Care eCommerce market is predicted to reach US$50.3 million by 2023 and accounts for 18.0% of the Health Care eCommerce market in Belgium. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 5.4%, resulting in a projected market volume of US$62.1 million by 2027. The Eye Care eCommerce market is a sub-market of the Health Care market. Further categories within the Health Care market are: Medical Products, Nutrition, Other Health Care, and Pharmaceuticals.
eCommerce revenue development in the Eye Care market in Belgium
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the Eye Care market in Belgium
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 42.9 | 32.0 | 60.9 | 8.8 | 25.8 | 81.6 | 27.7 | 22.5 |
AOV (in US$) | 0.3 | 0.5 | 0.7 | 0.1 | 0.7 | 0.7 | 0.8 | 0.5 |
CVR (in %) | 43.0 | 67.4 | 26.7 | 71.6 | 88.8 | 86.0 | 18.9 | 3.6 |
Market definition
Definition of the Eye Care market within the Care Products market
Market definition: Care Products > Health Care > Eye Care The category Eye Care includes the online trade of eyeglasses with prescription, sunglasses with prescription, otc reading glasses, and more. This category does not cover colored contact lenses, fashion glasses or fashion sunglasses. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Eyeglasses with prescription
- Sunglasses with prescription
- OTC reading glasses
- Contact lenses (e.g. prescription contact lenses, cntact lens solution, contact lens cases)
- Eye drops and lubricants
Out-of-scope
- Colored contact lenses
- Fashion Glasses
- Fashion Sunglasses
Select sub-category