Hobby & Leisure market in Belgium

The Belgian Hobby & Leisure eCommerce market is predicted to reach US$1,733.7 million by 2023 and accounts for 24.2% of the total eCommerce market in Belgium. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 8.4%, resulting in a projected market volume of US$2,393.4 million by 2027. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Sports Equipment, Pet Supplies, Stationery, Crafts & Art Supplies, Toys, Bullion & Precious Metal, Camping & Adventure, Musical Instruments, Flowers & Gifts, Other Hobby & Leisure, Erotic & Adult, and Smoking Supplies.

Market development

eCommerce revenue development in the Other Individual Sports market in Belgium

The Belgian Other Individual Sports eCommerce market is predicted to reach US$22.4 million by 2023 and accounts for 10.5% of the Individual Sports eCommerce market in Belgium. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 8.4%, resulting in a projected market volume of US$30.9 million by 2027. The Other Individual Sports eCommerce market is a sub-market of the Individual Sports market. Further categories within the Individual Sports market are: Bicycles, Fishing Equipment, Fitness Equipment, and Hunting & Weapons.

eCommerce revenue development in the Other Individual Sports market in Belgium

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Other Individual Sports market in Belgium

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 67.2 59.1 60.6 4.9 95.9 42.0 30.9 30.8
AOV (in US$) 0.7 0.9 0.2 0.1 0.1 0.6 0.4 0.7
CVR (in %) 0.9 35.9 24.2 60.7 53.4 7.8 1.4 33.1
AOV: Average Order Value CVR: Conversion Rate

Online share

eCommerce online share of the total Other Individual Sports market in Belgium

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Belgian Other Individual Sports retail market, the online share is 30.3% and will increase by an average of 11.8% to 47.3% by 2027.

eCommerce online share of the total Other Individual Sports market in Belgium

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 56.1% 89.6% 84.5% 98.5% 23.8% 75.5% 37.4% 35.9%

Market definition

Definition of the Other Individual Sports market within the Hobby & Leisure market

Market definition: Hobby & Leisure > Sports Equipment > Individual Sports > Other Individual Sports The category Other Individual Sports includes the online trade of tennis and racquet sports equipment, golf equipment, water sports equipment, and more. This category does not cover bicycles, hunting and weapons or fishing equipment. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Tennis and racquet sports equipment
  • Golf equipment
  • Water sports equipment
  • Winter sports equipment
  • Skateboarding and rollerblading equipment
  • Climbing and mountaineering equipment
  • Martial arts and combat sports equipment
  • Hiking equipment

Out-of-scope

  • Bicycles
  • Hunting and weapons
  • Fishing equipment
  • Fitness equipment