Fashion market in Burkina Faso

The Burkinabe Fashion eCommerce market is predicted to reach US$24.9 million by 2024 and accounts for 19.5% of the total eCommerce market in Burkina Faso. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 8.6%, resulting in a projected market volume of US$34.5 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.

Market development

eCommerce revenue development in the Suits & Trouser Suits market in Burkina Faso

The Burkinabe Suits & Trouser Suits eCommerce market is predicted to reach US$0.6 million by 2024 and accounts for 4.3% of the Apparel eCommerce market in Burkina Faso. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 10.0%, resulting in a projected market volume of US$0.9 million by 2028. The Suits & Trouser Suits eCommerce market is a sub-market of the Apparel market. Further categories within the Apparel market are: Dresses & Skirts, Jackets, Coats & Anoraks, Other Apparel, Pants, Socks, Sweaters, T-Shirts, Shirts & Blouses, Underwear & Nightwear, and Workwear.

eCommerce revenue development in the Suits & Trouser Suits market in Burkina Faso

in million US$

eCommerce revenue growth in the Suits & Trouser Suits market in Burkina Faso

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)78.763.846.624.071.286.411.894.0

Online share

eCommerce online share of the total Suits & Trouser Suits market in Burkina Faso

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Burkinabe Suits & Trouser Suits retail market, the online share is 4.3% and will increase by an average of 6.8% to 5.5% by 2028.

eCommerce online share of the total Suits & Trouser Suits market in Burkina Faso

in %
20202021202220232024202520262027
Online share (in %)27.6%41.6%94.4%90.1%79.7%53.0%3.6%93.5%

Market definition

Definition of the Suits & Trouser Suits market within the Fashion market

Market definition: Fashion > Apparel > Suits & Trouser Suits The category Suits & Trouser Suits includes the online trade of suits, tuxedos and trouser suits. This category does not cover ties, pocket squares or cufflinks. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Suits
  • Tuxedos
  • Trouser suits

Out-of-scope

  • Ties
  • Pocket squares
  • Cufflinks
  • Belts

Select sub-category

* Not available for the selected country