Care Products market in Bulgaria

The Bulgarian Care Products eCommerce market is predicted to reach US$104.2 million by 2024 and accounts for 8.4% of the total eCommerce market in Bulgaria. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 12.7%, resulting in a projected market volume of US$168.2 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.

Market development

eCommerce revenue development in the Medical Supplies market in Bulgaria

The Bulgarian Medical Supplies eCommerce market is predicted to reach US$7.6 million by 2024 and accounts for 64.1% of the Medical Products eCommerce market in Bulgaria. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 14.2%, resulting in a projected market volume of US$13.0 million by 2028. The Medical Supplies eCommerce market is a sub-market of the Medical Products market. Further categories within the Medical Products market are: Family Planning, and Other Medical Products.

eCommerce revenue development in the Medical Supplies market in Bulgaria

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Medical Supplies market in Bulgaria

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)69.395.854.474.721.74.451.592.8

Online share

eCommerce online share of the total Medical Supplies market in Bulgaria

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Bulgarian Medical Supplies retail market, the online share is 13.0% and will increase by an average of 8.5% to 18.0% by 2028.

eCommerce online share of the total Medical Supplies market in Bulgaria

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

20202021202220232024202520262027
Online share (in %)49.6%84.1%71.0%61.7%52.0%74.1%36.0%26.6%

Market definition

Definition of the Medical Supplies market within the Care Products market

Market definition: Care Products > Health Care > Medical Products > Medical Supplies The category Medical Supplies includes the online trade of mobility aids (e.g. walkers, rollators, scooters) and orthopedic supports (e.g. knee braces, wrist supports, health shoes). This category does not cover medical machinery and hospital equipment. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Mobility aids (e.g. walkers, rollators, scooters)
  • Orthopedic supports (e.g. knee braces, wrist supports, health shoes)

Out-of-scope

  • Medical machinery and hospital equipment

Market comparison

The Bulgarian Medical Supplies market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %

Source: ECDB analysis

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