DIY market in Bulgaria

The Bulgarian DIY eCommerce market is predicted to reach US$89.2 million by 2023 and accounts for 9.1% of the total eCommerce market in Bulgaria. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 5.5%, resulting in a projected market volume of US$110.4 million by 2027. Within the DIY market ECDB considers the following three sub-markets: Tools & Construction Supplies, Vehicle Parts, and Garden.

Market development

eCommerce revenue development in the Other Car Parts market in Bulgaria

The Bulgarian Other Car Parts eCommerce market is predicted to reach US$8.6 million by 2023 and accounts for 47.1% of the Car Parts eCommerce market in Bulgaria. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 2.8%, resulting in a projected market volume of US$9.6 million by 2027. The Other Car Parts eCommerce market is a sub-market of the Car Parts market. Further categories within the Car Parts market are: Car Multimedia, and Car Tires.

eCommerce revenue development in the Other Car Parts market in Bulgaria

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Other Car Parts market in Bulgaria

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 18.3 85.6 88.9 23.2 0.5 43.8 12.6 9.4
AOV (in US$) 0.4 0.7 0.8 0.2 0.6 0.9 0.4 0.1
CVR (in %) 68.8 51.1 63.6 37.9 6.8 37.8 35.2 9.3
AOV: Average Order Value CVR: Conversion Rate

Online share

eCommerce online share of the total Other Car Parts market in Bulgaria

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Bulgarian Other Car Parts retail market, the online share is 3.2% and will increase by an average of 9.5% to 4.6% by 2027.

eCommerce online share of the total Other Car Parts market in Bulgaria

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 83.0% 59.4% 26.9% 66.9% 61.0% 36.9% 86.7% 99.6%

Market definition

Definition of the Other Car Parts market within the DIY market

Market definition: DIY > Vehicle Parts > Car Parts > Other Car Parts The category Other Car Parts includes the online trade of engine components, brake parts, suspension and steering parts, and more. This category does not cover wheels, tires or rims. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Engine components
  • Brake parts
  • Suspension and steering parts
  • Electrical components
  • Lighting and lamps
  • Car paint and touch-up kits
  • Car care products
  • Oils

Out-of-scope

  • Wheels
  • Tires
  • Rims