Electronics market in Bulgaria

The Bulgarian Electronics eCommerce market is predicted to reach US$203.5 million by 2023 and accounts for 20.9% of the total eCommerce market in Bulgaria. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 4.4%, resulting in a projected market volume of US$241.3 million by 2027. Within the Electronics market ECDB considers the following two sub-markets: Consumer Electronics and Electrical Appliances.

Market development

eCommerce revenue development in the Other Telecommunications market in Bulgaria

The Bulgarian Other Telecommunications eCommerce market is predicted to reach US$0.9 million by 2023 and accounts for 1.5% of the Telecommunications eCommerce market in Bulgaria. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be -1.1%, resulting in a projected market volume of US$0.8 million by 2027. The Other Telecommunications eCommerce market is a sub-market of the Telecommunications market. Further categories within the Telecommunications market are: Smartphones, and Smartwatches.

eCommerce revenue development in the Other Telecommunications market in Bulgaria

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Other Telecommunications market in Bulgaria

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 66.1 79.0 51.5 71.7 21.1 76.4 20.2 74.6
AOV (in US$) 93.2 74.3 59.9 77.0 38.6 67.6 5.3 58.0
CVR (in %) 66.1 79.0 51.5 71.7 21.1 76.4 20.2 74.6
AOV: Average Order Value CVR: Conversion Rate

Online share

eCommerce online share of the total Other Telecommunications market in Bulgaria

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Bulgarian Other Telecommunications retail market, the online share is 52.8% and will increase by an average of 9.7% to 76.4% by 2027.

eCommerce online share of the total Other Telecommunications market in Bulgaria

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 60.4% 10.9% 50.5% 3.5% 28.8% 51.8% 60.6% 56.8%

Market definition

Definition of the Other Telecommunications market within the Electronics market

Market definition: Electronics > Consumer Electronics > Telecommunications > Other Telecommunications The category Other Telecommunications includes the online trade of phones (e.g. landline phones, cordless phones, fritz phones), cell phones without internet, answering machines and voice recorders, and more. This category does not cover smartphone devices (e.g. iphone, samsung galaxy, xiaomi redmi) and smartwatches (e.g. apple watch, samsung galaxy watch, huawei watch). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Phones (e.g. landline phones, cordless phones, fritz phones)
  • Cell phones without internet
  • Answering machines and voice recorders
  • Satellite phones

Out-of-scope

  • Smartphone Devices (e.g. iPhone, Samsung Galaxy, Xiaomi Redmi)
  • Smartwatches (e.g. Apple Watch, Samsung Galaxy Watch, Huawei Watch)