Care Products market in Bulgaria

The Bulgarian Care Products eCommerce market is predicted to reach US$119.5 million by 2024 and accounts for 9.6% of the total eCommerce market in Bulgaria. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 14.2%, resulting in a projected market volume of US$203.1 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.

Market development

eCommerce revenue development in the Prescription Drugs market in Bulgaria

The Bulgarian Prescription Drugs eCommerce market is predicted to reach US$15.1 million by 2024 and accounts for 76.1% of the Pharmaceuticals eCommerce market in Bulgaria. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 15.3%, resulting in a projected market volume of US$26.6 million by 2028. The Prescription Drugs eCommerce market is a sub-market of the Pharmaceuticals market. Further categories within the Pharmaceuticals market are: OTC Drugs, and Other Pharmaceuticals.

eCommerce revenue development in the Prescription Drugs market in Bulgaria

in million US$

eCommerce revenue growth in the Prescription Drugs market in Bulgaria

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)22.277.517.659.738.07.122.167.8

Online share

eCommerce online share of the total Prescription Drugs market in Bulgaria

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Bulgarian Prescription Drugs retail market, the online share is 12.5% and will increase by an average of 10.7% to 18.8% by 2028.

eCommerce online share of the total Prescription Drugs market in Bulgaria

in %
20202021202220232024202520262027
Online share (in %)47.6%24.5%0.0%4.1%28.1%62.4%92.0%58.3%

Market definition

Definition of the Prescription Drugs market within the Care Products market

Market definition: Care Products > Health Care > Pharmaceuticals > Prescription Drugs The category Prescription Drugs includes the online trade of pharmaceuticals with prescription (e.g. antibiotics, pain medications, antidepressants). This category does not cover otc pharmaceuticals. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Pharmaceuticals with prescription (e.g. antibiotics, pain medications, antidepressants)

Out-of-scope

  • OTC pharmaceuticals

Market comparison

The Bulgarian Prescription Drugs market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %