Food & Personal Care market in Bahrain
The Bahraini Food & Personal Care eCommerce market is predicted to reach US$356.4 million by 2023 and accounts for 27.1% of the total eCommerce market in Bahrain. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 9.0%, resulting in a projected market volume of US$503.1 million by 2027. Within the Food & Personal Care market ecommerceDB considers the following two sub-markets: Food & Beverages and Personal Care.
Market development
eCommerce revenue development in the Health Care market in Bahrain
The Bahraini Health Care eCommerce market is predicted to reach US$15.9 million by 2023 and accounts for 11.6% of the Personal Care eCommerce market in Bahrain. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 7.9%, resulting in a projected market volume of US$21.6 million by 2027. The Health Care eCommerce market is a sub-market of the Personal Care market. Further categories within the Personal Care market are: Beauty Care, Body Care, Eye Care, Hair Care, Household Care, Oral Care, Other Personal Care, and Skin Care.
eCommerce revenue development in the Health Care market in Bahrain
Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war
Source: Statista Market Insights, ecommerceDB
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 25.7 | 43.4 | 9.3 | 16.5 | 0.3 | 6.8 | 41.5 | 95.6 |
| AOV (in US$) | 17.8 | 30.3 | 17.8 | 90.3 | 59.3 | 11.0 | 89.8 | 23.7 |
| CVR (in %) | 25.7 | 43.4 | 9.3 | 16.5 | 0.3 | 6.8 | 41.5 | 95.6 |
Market definition
Definition of the Health Care market within the Food & Personal Care market
Market definition: Food & Personal Care > Personal Care > Health Care The category Health Care includes the sale of over-the-counter (OTC) pharmaceutical products, which can be purchased without a medical prescription, via a digital channel. Besides medicines, this market segment also includes nutrition food, dietary supplements as well as medical products for private use (e.g., blood pressure monitors, disinfectants, and dressings), but it excludes the sale of prescription drugs. Other Health Care includes items such as bedpans, first aid items, nutrition food, hearing aids, biometric monitors, and medical tests. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Natural and synthetic agents
- Analgesics (e.g., Asprin, Paracetamol)
- Cough and cold remedies (e.g., Vicks VapoRub)
- Vitamins and minerals
- Skin treatment products (e.g., acne cream)
- Hand sanitizers
- Nutrition food and dietary supplements
- Medical and health care items for private use, such as bandages and other first aid items, condoms, feminine hygiene products, and biometric monitors
Out-of-scope
- Prescription medicines
- Homeopathic remedies
Select sub-market
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- Other Alcoholic Drinks *
- Wine *
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- Cocoa *
- Tea *
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- Bottled Water *
- Juices *
- Other Non-Alcoholic Drinks *
- Other Beverages *
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- Breakfast Cereals *
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- Other Confectionery & Snacks *
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- Cheese *
- Milk *
- Yogurt *
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- Nuts *
- Processed & Frozen Fruits *
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- Butter *
- Other Oils & Fats *
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- Tomato Ketchup *
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- Other Spreads & Sweeteners *
- Spreads *
- Sweeteners *
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- Processed & Frozen Vegetables *
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- Feminine Hygiene *
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- Contact Lenses *
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- Hand Sanitizer *
- Incontinence *
- Skin Treatment *
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- Dishwashing Detergents *
- Paper Tissues *
- Polishes, Room Scents & Insecticides *
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- Wet Toilet Paper *
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- Prestige Skin Care *
- Sun Protection *
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* Not available for the selected country