Care Products market in Benin
The Beninese Care Products eCommerce market is predicted to reach US$10.5 million by 2024 and accounts for 8.7% of the total eCommerce market in Benin. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 13.3%, resulting in a projected market volume of US$17.4 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.
Market development
eCommerce revenue development in the Shower & Bath market in Benin
The Beninese Shower & Bath eCommerce market is predicted to reach US$2.7 million by 2024 and accounts for 50.9% of the Personal Care eCommerce market in Benin. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 13.5%, resulting in a projected market volume of US$4.5 million by 2028. The Shower & Bath eCommerce market is a sub-market of the Personal Care market. Further categories within the Personal Care market are: Decorative Cosmetics, Fragrances, Hygiene, and Other Personal Care.
eCommerce revenue development in the Shower & Bath market in Benin
eCommerce revenue growth in the Shower & Bath market in Benin
Net eCommerce revenue split by sub-category
| 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | ||||
| Growth (in %) | 1.5 | 78.8 | 77.8 | 18.0 | 36.1 | 4.8 | 37.6 | 20.8 | ||||
| as of Personal Care (in %) | 42.6 | 42.9 | 42.6 | 41.8 | 40.8 | 39.4 | 38.7 | 37.6 | 36.4 | 35.2 | 33.8 | 32.6 |
Market definition
Definition of the Shower & Bath market within the Care Products market
Market definition: Care Products > Personal Care > Shower & Bath The category Shower & Bath includes the online trade of schampoos, deodorants, creams, and more. This category does not cover decorative cosmetics and hygiene products. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Schampoos
- Deodorants
- Creams
- Body lotions
- Conditioners
- Hair Dyes
Out-of-scope
- Decorative Cosmetics
- Hygiene products
Market comparison
The Beninese Shower & Bath market in a global comparison
Market comparison by growth, online share, and revenue in 2023
Select sub-category
- Eye Care *
- Medical Products *
- Family Planning *
- Medical Supplies *
- Other Medical Products *
- Food Supplements *
- Protein Drinks & Bars *
- Health Teas *
- Other Nutrition *
- OTC Drugs *
- Other Pharmaceuticals *
- Other Health Care *
- Cleaning Equipment *
- Other Household Care *
- Eye Cosmetics *
- Lipsticks *
- Make-up *
- Nail Cosmetics *
- Other Decorative Cosmetics *
- Men's Fragrances *
- Women's Fragrances *
- Hygiene *
- Feminine Hygiene *
- Handkerchiefs *
- Toilet Paper *
- Other Hygiene *
- Conditioners *
- Deodorants *
- Hair Dyes *
- Shampoos *
- Other Shower & Bath *
- Other Personal Care *
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