Care Products market in Bhutan
The Bhutanese Care Products eCommerce market is predicted to reach US$6.7 million by 2024 and accounts for 8.3% of the total eCommerce market in Bhutan. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 2.0%, resulting in a projected market volume of US$7.2 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.
Market development
eCommerce revenue development in the Lipsticks market in Bhutan
The Bhutanese Lipsticks eCommerce market is predicted to reach US$0.1 million by 2024 and accounts for 27.3% of the Decorative Cosmetics eCommerce market in Bhutan. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -8.2%, resulting in a projected market volume of US$0.1 million by 2028. The Lipsticks eCommerce market is a sub-market of the Decorative Cosmetics market. Further categories within the Decorative Cosmetics market are: Eye Cosmetics, Make-up, Nail Cosmetics, and Other Decorative Cosmetics.
eCommerce revenue development in the Lipsticks market in Bhutan
eCommerce revenue growth in the Lipsticks market in Bhutan
Net eCommerce revenue split by sub-category
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 68.5 | 21.0 | 64.7 | 39.4 | 56.4 | 34.2 | 53.2 | 62.4 |
Market definition
Definition of the Lipsticks market within the Care Products market
Market definition: Care Products > Personal Care > Decorative Cosmetics > Lipsticks The category Lipsticks includes the online trade of lipsticks (e.g. liquid lipsticks, matte lipsticks, glossy lipsticks), lip gloss, lip balms, and more. This category does not cover medical lip care. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Lipsticks (e.g. liquid lipsticks, matte lipsticks, glossy lipsticks)
- Lip gloss
- Lip balms
- Lipliners
Out-of-scope
- Medical lip care
Market comparison
The Bhutanese Lipsticks market in a global comparison
Market comparison by growth, online share, and revenue in 2023
Select sub-category
- Other Medical Products *
- Health Teas *
- Other Nutrition *
- Other Pharmaceuticals *
- Other Health Care *
- Other Household Care *
- Eye Cosmetics *
- Make-up *
- Nail Cosmetics *
- Other Decorative Cosmetics *
- Feminine Hygiene *
- Handkerchiefs *
- Toilet Paper *
- Other Hygiene *
- Conditioners *
- Hair Dyes *
- Other Personal Care *
* Not available for the selected country