Fashion market in Bhutan

The Bhutanese Fashion eCommerce market is predicted to reach US$15.4 million by 2024 and accounts for 19.4% of the total eCommerce market in Bhutan. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -1.6%, resulting in a projected market volume of US$14.4 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.

Market development

eCommerce revenue development in the Sunglasses market in Bhutan

The Bhutanese Sunglasses eCommerce market is predicted to reach US$0.3 million by 2024 and accounts for 28.6% of the Fashion Accessories eCommerce market in Bhutan. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 1.5%, resulting in a projected market volume of US$0.3 million by 2028. The Sunglasses eCommerce market is a sub-market of the Fashion Accessories market. Further categories within the Fashion Accessories market are: Belts, Headwear, Other Accessories, Scarves & Shawls, and Wallets & Purses.

eCommerce revenue development in the Sunglasses market in Bhutan

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Sunglasses market in Bhutan

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)81.777.955.265.283.862.072.928.6

Online share

eCommerce online share of the total Sunglasses market in Bhutan

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Bhutanese Sunglasses retail market, the online share is 49.9% and will increase by an average of 2.7% to 55.5% by 2028.

eCommerce online share of the total Sunglasses market in Bhutan

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

20202021202220232024202520262027
Online share (in %)7.8%61.6%4.0%65.1%65.7%83.2%39.2%11.9%

Market definition

Definition of the Sunglasses market within the Fashion market

Market definition: Fashion > Bags & Accessories > Fashion Accessories > Sunglasses The category Sunglasses includes the online trade of sunglasses without prescription (e.g. aviator sunglasses, cat-eye sunglasses, retro sunglasses) and glasses without prescription. This category does not cover sunglasses with prescription, glasses with prescription or safety glasses and goggles. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Sunglasses without prescription (e.g. aviator sunglasses, cat-eye sunglasses, retro sunglasses)
  • Glasses without Prescription

Out-of-scope

  • Sunglasses with prescription
  • Glasses with prescription
  • Safety glasses and goggles

Market comparison

The Bhutanese Sunglasses market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %

Source: ECDB analysis

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