Grocery market in Botswana
The Botswana Grocery eCommerce market is predicted to reach US$17.4 million by 2024 and accounts for 7.2% of the total eCommerce market in Botswana. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 24.7%, resulting in a projected market volume of US$41.9 million by 2028. Within the Grocery market ECDB considers the following two sub-markets: Food and Beverages.
Market development
eCommerce revenue development in the Alcoholic Beverages market in Botswana
The Botswana Alcoholic Beverages eCommerce market is predicted to reach US$4.1 million by 2024 and accounts for 56.4% of the Beverages eCommerce market in Botswana. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 24.5%, resulting in a projected market volume of US$9.9 million by 2028. The Alcoholic Beverages eCommerce market is a sub-market of the Beverages market. Further categories within the Beverages market are: Non-Alcoholic Beverages.
eCommerce revenue development in the Alcoholic Beverages market in Botswana
eCommerce revenue growth in the Alcoholic Beverages market in Botswana
Net eCommerce revenue split by sub-category
2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | ||||
Growth (in %) | 23.0 | 69.4 | 22.3 | 90.4 | 39.7 | 70.3 | 7.3 | 56.8 | ||||
as of Beverages (in %) | 27.5 | 27.4 | 28.1 | 22.4 | 22.0 | 26.8 | 26.6 | 26.4 | 26.1 | 26.9 | 27.9 | 28.2 |
Market definition
Definition of the Alcoholic Beverages market within the Grocery market
Market definition: Grocery > Beverages > Alcoholic Beverages The category Alcoholic Beverages includes the online trade of wine, liquor, beer, and more. This category does not cover non-alcoholic beer and non-alcoholic sparkling wine. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Wine
- Liquor
- Beer
- Sparkling wine and champagne
- Liqour and beer mixed drinks
Out-of-scope
- Non-alcoholic beer
- Non-alcoholic sparkling wine
Market comparison
The Botswana Alcoholic Beverages market in a global comparison
Market comparison by growth, online share, and revenue in 2023
Select sub-category
- Other Alcoholic Beverages *
- Coffee *
- Teas & Other Hot Drinks *
- Juices *
- Water *
- Other Non-Alcoholic Beverages *
- Baked Goods *
- Baking Supplies *
- Cereals *
- Noodles *
- Nuts & Dried Fruits *
- Other Food Cupboard *
- Chilled Food *
- Fruits & Vegetables *
- Other Fresh Food *
- Frozen Pizzas *
- Frozen Ready Meals *
- Frozen Vegetables *
- Ice Creams *
- Other Frozen Food *
- Meal Kits *
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