Furniture & Homeware market in Belarus

The Belarusian Furniture & Homeware eCommerce market is predicted to reach US$479.1 million by 2023 and accounts for 11.6% of the total eCommerce market in Belarus. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 5.2%, resulting in a projected market volume of US$586.2 million by 2027. Within the Furniture & Homeware market ECDB considers the following two sub-markets: Furniture and Homeware.

Market development

eCommerce revenue development in the Beds market in Belarus

The Belarusian Beds eCommerce market is predicted to reach US$24.0 million by 2023 and accounts for 15.6% of the Home & Living eCommerce market in Belarus. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 1.0%, resulting in a projected market volume of US$24.9 million by 2027. The Beds eCommerce market is a sub-market of the Home & Living market. Further categories within the Home & Living market are: Cabinets & Shelves, Chairs, Mattresses, Other Home & Living Furniture, and Tables.

eCommerce revenue development in the Beds market in Belarus

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Beds market in Belarus

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 55.7 99.6 68.5 56.1 17.7 89.3 8.3 26.3
AOV (in US$) 0.3 0.5 0.4 0.3 0.8 0.7 0.8 0.9
CVR (in %) 20.9 43.1 83.6 76.4 28.7 65.4 78.4 41.7
AOV: Average Order Value CVR: Conversion Rate

Online share

eCommerce online share of the total Beds market in Belarus

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Belarusian Beds retail market, the online share is 16.2% and will increase by an average of 10.4% to 24.2% by 2027.

eCommerce online share of the total Beds market in Belarus

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 25.1% 56.2% 54.2% 90.0% 65.5% 15.5% 95.1% 25.8%

Market definition

Definition of the Beds market within the Furniture & Homeware market

Market definition: Furniture & Homeware > Furniture > Home & Living > Beds The category Beds includes the online trade of beds (e.g.platform beds, panel beds, loft beds, kids, toddler and baby beds). This category does not cover mattresses and beddings (e.g. bed sheets, pillowcases, duvet covers). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Beds (e.g.platform beds, panel beds, loft beds, kids, toddler and baby beds)

Out-of-scope

  • Mattresses
  • Beddings (e.g. bed sheets, pillowcases, duvet covers)