Food & Personal Care market in Belarus
The Belarusian Food & Personal Care eCommerce market is predicted to reach US$300.5 million by 2023 and accounts for 22.0% of the total eCommerce market in Belarus. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 15.2%, resulting in a projected market volume of US$528.9 million by 2027. Within the Food & Personal Care market ecommerceDB considers the following two sub-markets: Food & Beverages and Personal Care.
Market development
eCommerce revenue development in the Convenience Food market in Belarus
The Belarusian Convenience Food eCommerce market is predicted to reach US$5.0 million by 2023 and accounts for 4.7% of the Food eCommerce market in Belarus. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 18.2%, resulting in a projected market volume of US$9.7 million by 2027. The Convenience Food eCommerce market is a sub-market of the Food market. Further categories within the Food market are: Bread & Cereal Products, Confectionery & Snacks, Dairy Products & Eggs, Fish & Seafood, Fruits & Nuts, Meat, Oils & Fats, Sauces & Spices, Spreads & Sweeteners, and Vegetables.
eCommerce revenue development in the Convenience Food market in Belarus
Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war
Source: Statista Market Insights, ecommerceDB
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 80.9 | 87.3 | 32.0 | 32.4 | 73.6 | 37.7 | 0.1 | 75.1 |
| AOV (in US$) | 71.5 | 30.2 | 45.2 | 66.8 | 82.9 | 13.8 | 23.1 | 31.7 |
| CVR (in %) | 80.9 | 87.3 | 32.0 | 32.4 | 73.6 | 37.7 | 0.1 | 75.1 |
Market definition
Definition of the Convenience Food market within the Food & Personal Care market
Market definition: Food & Personal Care > Food & Beverages > Food > Convenience Food The category Convenience Food covers digital sales of a very narrowly defined range of goods, such as ready-to-eat meals and soups. However, it does not include products such as frozen vegetables, freshly prepared salads, and cut fruit. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Ready-to-eat meals
- Soups
Out-of-scope
- Fresh cut salad
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- Other Alcoholic Drinks *
- Wine *
- Hot Drinks *
- Cocoa *
- Coffee *
- Tea *
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- Bottled Water *
- Juices *
- Other Non-Alcoholic Drinks *
- Other Beverages *
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- Breakfast Cereals *
- Other Bread & Cereal Products *
- Pasta *
- Rice *
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- Other Confectionery & Snacks *
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- Soups *
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- Eggs *
- Milk *
- Other Dairy Products & Eggs *
- Yogurt *
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- Fresh Fish *
- Fresh Seafood *
- Processed Fish & Seafood *
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- Nuts *
- Processed & Frozen Fruits *
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- Oils & Fats *
- Butter *
- Edible Oils *
- Margarine *
- Other Oils & Fats *
- Sauces & Spices *
- Spices & Culinary Herbs *
- Tomato Ketchup *
- Spreads & Sweeteners *
- Other Spreads & Sweeteners *
- Spreads *
- Sweeteners *
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- Processed & Frozen Vegetables *
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- Nails *
- Natural Cosmetics *
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- Feminine Hygiene *
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- Contact Lenses *
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- Hand Sanitizer *
- Incontinence *
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- Dishwashing Detergents *
- Household Cleaners *
- Household Paper *
- Paper Tissues *
- Polishes, Room Scents & Insecticides *
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- Wet Toilet Paper *
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- Sun Protection *
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