Grocery market in Belarus

The Belarusian Grocery eCommerce market is predicted to reach US$184.5 million by 2024 and accounts for 6.1% of the total eCommerce market in Belarus. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 18.6%, resulting in a projected market volume of US$365.2 million by 2028. Within the Grocery market ECDB considers the following two sub-markets: Food and Beverages.

Market development

eCommerce revenue development in the Other Alcoholic Beverages market in Belarus

The Belarusian Other Alcoholic Beverages eCommerce market is predicted to reach US$1.4 million by 2024 and accounts for 2.4% of the Alcoholic Beverages eCommerce market in Belarus. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 21.8%, resulting in a projected market volume of US$3.2 million by 2028. The Other Alcoholic Beverages eCommerce market is a sub-market of the Alcoholic Beverages market. Further categories within the Alcoholic Beverages market are: Beers, and Wine & Liquors.

eCommerce revenue development in the Other Alcoholic Beverages market in Belarus

in million US$

eCommerce revenue growth in the Other Alcoholic Beverages market in Belarus

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 0.5 92.4 44.5 1.2 37.0 12.3 49.9 49.1

Online share

eCommerce online share of the total Other Alcoholic Beverages market in Belarus

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Belarusian Other Alcoholic Beverages retail market, the online share is 3.0% and will increase by an average of 20.0% to 6.1% by 2028.

eCommerce online share of the total Other Alcoholic Beverages market in Belarus

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 21.9% 65.1% 4.5% 53.7% 45.7% 20.8% 94.1% 79.0%

Market definition

Definition of the Other Alcoholic Beverages market within the Grocery market

Market definition: Grocery > Beverages > Alcoholic Beverages > Other Alcoholic Beverages The category Other Alcoholic Beverages includes the online trade of hard steltzer, ciders, alcopops, and more. This category does not cover wine, liquor or beer. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Hard steltzer
  • Ciders
  • Alcopops
  • Sparkling wine and champagne
  • Liqour mixed drinks
  • Beer mixed drinks

Out-of-scope

  • Wine
  • Liquor
  • Beer