Grocery market in Canada

The Canadian Grocery eCommerce market is predicted to reach US$1,917.9 million by 2024 and accounts for 5.4% of the total eCommerce market in Canada. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 5.9%, resulting in a projected market volume of US$2,415.4 million by 2028. Within the Grocery market ECDB considers the following two sub-markets: Food and Beverages.

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Canadian Grocery retail market, the online share is 2.1% and will increase by an average of 18.6% to 4.1% by 2028.

With sales in the Canadian Grocery market, walmart.ca generated a revenue of US$521.8 million in 2023, which means it is the leading online store in this market. The Grocery ranking of Canada is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

With 96.2% VISA the most commonly offered payment method of all online stores in the Canadian Grocery eCommerce market in 2023. Like VISA Mastercard with a penetration of 96.2%, American Express with a share of 57.7%, and Discover with a share of 26.9% the payment type Cards is the most common used by online retailers in in the Canadian Grocery eCommerce market in 2023. With a share 32.7% PayPal is the most common used payment method offered to the clients of type E-wallets.