Fashion market in Canada
The Canadian Fashion eCommerce market is predicted to reach US$12,156.8 million by 2023 and accounts for 24.2% of the total eCommerce market in Canada. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 5.0%, resulting in a projected market volume of US$14,769.7 million by 2027. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.
Market development
eCommerce revenue development in the Scarves & Shawls market in Canada
The Canadian Scarves & Shawls eCommerce market is predicted to reach US$45.5 million by 2023 and accounts for 6.5% of the Fashion Accessories eCommerce market in Canada. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 10.9%, resulting in a projected market volume of US$68.9 million by 2027. The Scarves & Shawls eCommerce market is a sub-market of the Fashion Accessories market. Further categories within the Fashion Accessories market are: Belts, Headwear, Other Accessories, Sunglasses, and Wallets & Purses.
eCommerce revenue development in the Scarves & Shawls market in Canada
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the Scarves & Shawls market in Canada
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 94.8 | 13.8 | 61.8 | 59.8 | 36.9 | 22.9 | 60.4 | 7.0 |
| AOV (in US$) | 0.2 | 0.1 | 0.6 | 0.2 | 0.9 | 0.2 | 0.4 | 0.8 |
| CVR (in %) | 79.7 | 10.1 | 84.1 | 63.9 | 72.5 | 85.7 | 8.9 | 89.3 |
Market definition
Definition of the Scarves & Shawls market within the Fashion market
Market definition: Fashion > Bags & Accessories > Fashion Accessories > Scarves & Shawls The category Scarves & Shawls includes the online trade of scarves (e.g. silk scarves, wool scarves, cotton scarves) and shawls (e.g. fur shawls, chiffon shawls). This category does not cover head bands. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Scarves (e.g. silk scarves, wool scarves, cotton scarves)
- Shawls (e.g. fur shawls, chiffon shawls)
Out-of-scope
- Head bands
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