Fashion market in the Republic of the Congo

The Congolese Fashion eCommerce market is predicted to reach US$2.3 million by 2023 and accounts for 19.1% of the total eCommerce market in the Republic of the Congo. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 1.0%, resulting in a projected market volume of US$2.4 million by 2027. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.

Market development

eCommerce revenue development in the Dresses & Skirts market in the Republic of the Congo

The Congolese Dresses & Skirts eCommerce market is predicted to reach US$0.3 million by 2023 and accounts for 18.9% of the Apparel eCommerce market in the Republic of the Congo. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be -1.2%, resulting in a projected market volume of US$0.2 million by 2027. The Dresses & Skirts eCommerce market is a sub-market of the Apparel market. Further categories within the Apparel market are: Jackets, Coats & Anoraks, Other Apparel, Pants, Socks, Suits & Trouser Suits, Sweaters, T-Shirts, Shirts & Blouses, Underwear & Nightwear, and Workwear.

eCommerce revenue development in the Dresses & Skirts market in the Republic of the Congo

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Dresses & Skirts market in the Republic of the Congo

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 50.4 77.0 16.5 79.3 68.8 32.5 45.9 55.4
AOV (in US$) 0.7 0.0 0.6 0.3 0.7 0.6 0.5 0.6
CVR (in %) 39.7 46.2 37.6 24.8 76.9 41.5 34.3 90.3
AOV: Average Order Value CVR: Conversion Rate

Online share

eCommerce online share of the total Dresses & Skirts market in the Republic of the Congo

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Congolese Dresses & Skirts retail market, the online share is 1.2% and will increase by an average of 6.0% to 1.6% by 2027.

eCommerce online share of the total Dresses & Skirts market in the Republic of the Congo

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 0.9% 8.9% 76.2% 8.9% 26.0% 14.8% 56.6% 44.7%

Market definition

Definition of the Dresses & Skirts market within the Fashion market

Market definition: Fashion > Apparel > Dresses & Skirts The category Dresses & Skirts includes the online trade of dresses (e.g. sundresses, cocktail dresses, evening gowns) and skirts (e.g. pencil skirts, mini skirts, a-line skirts). This category does not cover skorts and wedding dresses. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Dresses (e.g. sundresses, cocktail dresses, evening gowns)
  • Skirts (e.g. pencil skirts, mini skirts, A-line skirts)

Out-of-scope

  • Skorts
  • Wedding dresses

Select sub-category

      • Jackets, Coats & Anoraks *
      • Socks *
      • Suits & Trouser Suits *
      • Sweaters *
      • T-Shirts, Shirts & Blouses *
      • Underwear & Nightwear *
      • Workwear *
      • Other Apparel *
      • Fashion Accessories *
        • Belts *
        • Headwear *
        • Scarves & Shawls *
        • Sunglasses *
        • Wallets & Purses *
        • Other Accessories *
      • Jewelry & Watches *
        • Jewelry *
        • Watches *
        • Other Jewelry & Watches *
      • Luggage & Bags *
        • Backpacks & Daypacks *
        • Handbags *
        • Hip & Fanny Packs *
        • Suitcases *
        • Other Luggage & Bags *
      • Boots *
      • Flat Shoes *
      • High Heels & Pumps *
      • Sandals *
      • Other Footwear *

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