Fashion market in Switzerland

The Swiss Fashion eCommerce market is predicted to reach US$4,099.5 million by 2024 and accounts for 24.5% of the total eCommerce market in Switzerland. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 2.5%, resulting in a projected market volume of US$4,519.2 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Bags & Accessories, and Footwear.

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Swiss Fashion retail market, the online share is 26.2% and will increase by an average of 6.6% to 33.9% by 2028.

With sales in the Swiss Fashion market, zalando.ch generated a revenue of US$788.0 million in 2023, which means it is the leading online store in this market. The Fashion ranking of Switzerland is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

With 98.5% VISA the most commonly offered payment method of all online stores in the Swiss Fashion eCommerce market in 2023. Like VISA Mastercard with a share of 98.5% and American Express with a share of 46.0% the payment type Cards is the most common used by online retailers in in the Swiss Fashion eCommerce market in 2023. Other commonly used payment methods in that market are PayPal (E-wallets) with 82.5% and unknown (Invoice) with 48.2% of stores offering that payment method to the clients.

Despite Schweizerische Post's dominant position with 54.5% of online stores opting for its services, the Swiss Fashion eCommerce market in 2023 remains diverse and competitive. Several other shipping service providers, including Die Post, DHL, DPD, and Quickpac, hold smaller but significant shares, contributing to a dynamic and fragmented market.

In the Swiss Fashion eCommerce market, there is intense competition among various shop software solutions, leading to a highly fragmented landscape in 2023. None of the major shop software solution, including Magento, Salesforce Commerce Cloud, and Shopify, have been able to secure a market share exceeding 9.3%, suggesting a diversified market with numerous players holding smaller stakes.