Fashion market in Switzerland

The Swiss Fashion eCommerce market is predicted to reach US$4,099.5 million by 2024 and accounts for 24.5% of the total eCommerce market in Switzerland. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 2.5%, resulting in a projected market volume of US$4,519.2 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Bags & Accessories, and Footwear.

Monthly revenues

Monthly eCommerce revenues in the Swiss Fashion market

The monthly eCommerce revenue of the Swiss Fashion market was US$309 million in September 2024. This refers to a growth of 4.4% compared to August 2024. Within the last 12 months, the monthly revenue share was the highest in November 2023 with 11.2% of the total 2023 revenue of the Swiss Fashion market and the lowest in February 2024 with 6.6% of the total 2024 revenue.

Revenue Last Month

US$308.5m

The eCommerce revenue grew by 4.4% from August 2024 to September 2024.

09-2024+4.4%

Monthly revenue shares in the last 12 months

in %
0-20241-20242-20243-20244-20245-20246-20247-20248-20249-202410-202411-2024
Revenue (in mUS$)0.00.00.00.00.00.00.00.00.00.00.00.0
Monthly revenue share (in %)17.670.317.860.996.720.341.564.367.132.290.125.0

Market development

eCommerce revenue development in the Fashion market in Switzerland

The Swiss Fashion eCommerce market is predicted to reach US$4,099.5 million by 2024 and accounts for 24.5% of the total eCommerce market in Switzerland. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 2.5%, resulting in a projected market volume of US$4,519.2 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Bags & Accessories, and Footwear.

eCommerce revenue development in the Fashion market in Switzerland

in million US$

eCommerce revenue growth in the Fashion market in Switzerland

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)22.697.119.264.637.855.433.749.3

Online share

eCommerce online share of the total Fashion market in Switzerland

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Swiss Fashion retail market, the online share is 26.2% and will increase by an average of 6.6% to 33.9% by 2028.

eCommerce online share of the total Fashion market in Switzerland

in %
20202021202220232024202520262027
Online share (in %)49.5%33.9%56.7%97.6%3.7%55.8%22.9%91.2%

Top stores

Top five Fashion online stores in Switzerland by net sales 2023

With sales in the Swiss Fashion market, zalando.ch generated a revenue of US$788.0 million in 2023, which means it is the leading online store in this market. The Fashion ranking of Switzerland is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

eCommerce net sales generated in the Fashion market in Switzerland in 2023

in million US$
Filtered revenue / share
Global revenue
Growth
US$900.0m
20.7%
US$8,300.0m8.3%
US$550.0m
12.0%
US$4,600.0m12.4%
US$470.0m
3.9%
US$1,190.0m33.6%
US$430.0m
20.6%
US$2,122.0m18.0%
US$370.0m
20.7%
US$1,814.0m12.6%

Payment Methods

Top 5 offered payment methods in the Swiss Fashion market

With 98.6% VISA the most commonly offered payment method of all online stores in the Swiss Fashion eCommerce market in 2023. Like VISA Mastercard with a share of 98.6% and American Express with a share of 46.4% the payment type Cards is the most common used by online retailers in in the Swiss Fashion eCommerce market in 2023. Other commonly used payment methods in that market are PayPal (E-wallets) with 82.6% and unknown (Invoice) with 48.6% of stores offering that payment method to the clients.

Top 5 offered payment methods in the Swiss Fashion market

in %

See all stores offering


Shipping Service Provider

Top 5 offered shipping providers in the Swiss Fashion market

Despite Schweizerische Post's dominant position with 54.0% of online stores opting for its services, the Swiss Fashion eCommerce market in 2023 remains diverse and competitive. Several other shipping service providers, including Die Post, DHL, DPD, and Quickpac, hold smaller but significant shares, contributing to a dynamic and fragmented market.

Top 5 offered shipping providers in the Swiss Fashion market

in %

Shop Software Solutions

Top 5 used shop software solutions in the Swiss Fashion market

In the Swiss Fashion eCommerce market, there is intense competition among various shop software solutions, leading to a highly fragmented landscape in 2023. None of the major shop software solution, including Magento, Salesforce Commerce Cloud, and Shopware, have been able to secure a market share exceeding 9.3%, suggesting a diversified market with numerous players holding smaller stakes.

Top 5 used shop software solutions in the Swiss Fashion market

in %

Market definition

Definition of the Fashion market

Market definition: Fashion The category Fashion encompasses the commercial (B2C) sale of apparel (e.g. jackets, t-shirts, joggers, underwear), footwear (e.g. sneakers, boots, sandals), bags (e.g. handbags, backpacks, suitcases), and accessories (e.g. hats, sunglasses, jewelry, watches) via digital channels. Sport-specific equipment (e.g. climbing shoes, goalkeeper gloves, wetsuits), eye care (e.g. glasses and sunglasses with prescriptions) or beauty care (e.g. make-up, fragrances) are not included in this segment. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Apparel (e.g. jackets, t-shirts, joggers, underwear)
  • Footwear (e.g. sneakers, boots, sandals)
  • Bags (e.g. handbags, backpacks, suitcases)
  • Accessories (e.g. hats, sunglasses, jewelry, watches)

Out-of-scope

  • Sport-specific equipment (e.g. climbing shoes, goalkeeper gloves, wetsuits)
  • Eye care (e.g. glasses and sunglasses with prescriptions)
  • Beauty care (e.g. make-up, fragrances)