DIY market in Chile
The Chilean DIY eCommerce market is predicted to reach US$676.9 million by 2023 and accounts for 7.4% of the total eCommerce market in Chile. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 6.8%, resulting in a projected market volume of US$880.2 million by 2027. Within the DIY market ECDB considers the following three sub-markets: Tools & Construction Supplies, Vehicle Parts, and Garden.
Market development
eCommerce revenue development in the Tools & Construction Supplies market in Chile
The Chilean Tools & Construction Supplies eCommerce market is predicted to reach US$346.7 million by 2023 and accounts for 51.2% of the DIY eCommerce market in Chile. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 8.4%, resulting in a projected market volume of US$478.0 million by 2027. The Tools & Construction Supplies eCommerce market is a sub-market of the DIY market. Further categories within the DIY market are: Garden, and Vehicle Parts.
eCommerce revenue development in the Tools & Construction Supplies market in Chile
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the Tools & Construction Supplies market in Chile
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 98.7 | 39.0 | 13.6 | 62.6 | 54.1 | 73.3 | 86.8 | 9.3 |
| AOV (in US$) | 72.3 | 40.5 | 18.5 | 66.2 | 13.9 | 37.0 | 22.6 | 98.8 |
| CVR (in %) | 98.7 | 39.0 | 13.6 | 62.6 | 54.1 | 73.3 | 86.8 | 9.3 |
Top stores
Top five Tools & Construction Supplies online stores in Chile by net sales 2022
With sales in the Chilean Tools & Construction Supplies market, easy.cl generated a revenue of US$109.9 million in 2022, which means it is the leading online store in this market. The Tools & Construction Supplies ranking of Chile is based on all online stores that generated sales in this market in 2022. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.
eCommerce net sales generated in the Tools & Construction Supplies market in Chile in 2022
Note: First party net sales generated after deduction of returns, allowances for damaged or missing goods and any discounts allowed
Source: Annual report, secondary sources, ECDB analysis
|
Filtered revenue / share
eCommerce net sales refer to the year 2022
|
Global revenue
eCommerce net sales refer to the year 2022
|
Growth
eCommerce net sales growth refers to 2022/2021
| |
|---|---|---|---|
|
US$900.0m
20.7% | US$8,300.0m | 8.3% | |
|
US$550.0m
12.0% | US$4,600.0m | 12.4% | |
|
US$470.0m
3.9% | US$1,190.0m | 33.6% | |
|
US$430.0m
20.6% | US$2,122.0m | 18.0% | |
|
US$370.0m
20.7% | US$1,814.0m | 12.6% |
Market definition
Definition of the Tools & Construction Supplies market within the DIY market
Market definition: DIY > Tools & Construction Supplies The category Tools & Construction Supplies includes the online trade of tools (e.g. drills, hammers, saws, screwdrivers), hardware (e.g. nails, screws, bolts, nuts), bath/sanitary supplies (e.g. sinks, faucets, bath tubs), and more. This category does not cover stationery, crafts and art supplies and construction services. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Tools (e.g. drills, hammers, saws, screwdrivers)
- Hardware (e.g. nails, screws, bolts, nuts)
- Bath/sanitary supplies (e.g. sinks, faucets, bath tubs)
- Construction supplies (e.g. lumber, plywood, bricks, doors and windows, plumbing supplies, paints, coatings, floorings)
- House protection
Out-of-scope
- Stationery, crafts and art supplies
- Construction services