Electronics & Media market in Cameroon
The Cameroonian Electronics & Media eCommerce market is predicted to reach US$88.3 million by 2023 and accounts for 22.6% of the total eCommerce market in Cameroon. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 14.0%, resulting in a projected market volume of US$149.2 million by 2027. Within the Electronics & Media market ecommerceDB considers the following two sub-markets: Consumer Electronics and Books, Movies, Music & Games.
Market development
eCommerce revenue development in the Consumer Electronics market in Cameroon
The Cameroonian Consumer Electronics eCommerce market is predicted to reach US$70.9 million by 2023 and accounts for 80.3% of the Electronics & Media eCommerce market in Cameroon. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 15.6%, resulting in a projected market volume of US$126.6 million by 2027. The Consumer Electronics eCommerce market is a sub-market of the Electronics & Media market. Further categories within the Electronics & Media market are: Books, Movies, Music & Games.
eCommerce revenue development in the Consumer Electronics market in Cameroon
Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war
Source: Statista Market Insights, ecommerceDB
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 59.2 | 78.5 | 32.3 | 24.6 | 55.7 | 12.1 | 12.6 | 75.2 |
| AOV (in US$) | 13.4 | 32.7 | 13.6 | 2.7 | 61.4 | 60.7 | 95.5 | 36.8 |
| CVR (in %) | 59.2 | 78.5 | 32.3 | 24.6 | 55.7 | 12.1 | 12.6 | 75.2 |
Market definition
Definition of the Consumer Electronics market within the Electronics & Media market
Market definition: Electronics & Media > Consumer Electronics The category Consumer Electronics includes the online sale of electronic and digital devices used privately for entertainment (television sets, radios, smart speakers), communication (telephones, smartphones, etc.), or home office activities (printers, copiers). Other Consumer Electronics includes, among others, adapters, power supplies, mouse pads, components such as main boards or memories, intercoms, pagers, karaoke systems, and digital camera accessories such as tripods, batteries, video cameras, and webcams. Consumer electronics and household appliances (such as washing machines and refrigerators) are often sold by the same retailers, but household appliances are treated as a separate sub-segment as they serve a purpose other than the ones mentioned above. Resale of used, defective, or repaired goods (reCommerce and C2C) is not included in this market segment. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- TV, radio, and multimedia (e.g., digital cameras, speakers)
- Phones
- Computing devices and equipment
- TV peripheral devices
Out-of-scope
- Video game consoles and VR devices
- Household appliances
- Smart remotes with a display or touchscreen
- Smart displays (smart speakers with a touchscreen)
Select sub-market
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- Desktop PCs *
- Keyboards *
- PC Monitors & Projectors *
- Printers & Copiers *
- Storage Units *
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- Landline Phones *
- TV Peripheral Devices *
- Smart Remotes *
- Smart Streaming Devices *
- Video Players *
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- Digital Cameras *
- Headphones *
- Radios *
- Speakers *
- Video Game Consoles *
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* Not available for the selected country