Electronics & Media market in Cameroon

The Cameroonian Electronics & Media eCommerce market is predicted to reach US$88.3 million by 2023 and accounts for 22.6% of the total eCommerce market in Cameroon. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 14.0%, resulting in a projected market volume of US$149.2 million by 2027. Within the Electronics & Media market ecommerceDB considers the following two sub-markets: Consumer Electronics and Books, Movies, Music & Games.

Market development

eCommerce revenue development in the Consumer Electronics market in Cameroon

The Cameroonian Consumer Electronics eCommerce market is predicted to reach US$70.9 million by 2023 and accounts for 80.3% of the Electronics & Media eCommerce market in Cameroon. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 15.6%, resulting in a projected market volume of US$126.6 million by 2027. The Consumer Electronics eCommerce market is a sub-market of the Electronics & Media market. Further categories within the Electronics & Media market are: Books, Movies, Music & Games.

eCommerce revenue development in the Consumer Electronics market in Cameroon

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 59.2 78.5 32.3 24.6 55.7 12.1 12.6 75.2
AOV (in US$) 13.4 32.7 13.6 2.7 61.4 60.7 95.5 36.8
CVR (in %) 59.2 78.5 32.3 24.6 55.7 12.1 12.6 75.2
AOV: Average Order Value CVR: Conversion Rate

Market definition

Definition of the Consumer Electronics market within the Electronics & Media market

Market definition: Electronics & Media > Consumer Electronics The category Consumer Electronics includes the online sale of electronic and digital devices used privately for entertainment (television sets, radios, smart speakers), communication (telephones, smartphones, etc.), or home office activities (printers, copiers). Other Consumer Electronics includes, among others, adapters, power supplies, mouse pads, components such as main boards or memories, intercoms, pagers, karaoke systems, and digital camera accessories such as tripods, batteries, video cameras, and webcams. Consumer electronics and household appliances (such as washing machines and refrigerators) are often sold by the same retailers, but household appliances are treated as a separate sub-segment as they serve a purpose other than the ones mentioned above. Resale of used, defective, or repaired goods (reCommerce and C2C) is not included in this market segment. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • TV, radio, and multimedia (e.g., digital cameras, speakers)
  • Phones
  • Computing devices and equipment
  • TV peripheral devices

Out-of-scope

  • Video game consoles and VR devices
  • Household appliances
  • Smart remotes with a display or touchscreen
  • Smart displays (smart speakers with a touchscreen)

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