Electronics market in Cuba

Market development

eCommerce revenue development in the Action Cameras market in Cuba

The Cuban Action Cameras eCommerce market is predicted to reach US$0.6 million by 2024 and accounts for 9.8% of the Cameras eCommerce market in Cuba. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -8.5%, resulting in a projected market volume of US$0.4 million by 2028. The Action Cameras eCommerce market is a sub-market of the Cameras market. Further categories within the Cameras market are: Camera Lenses, Digital Cameras, and Other Cameras.

eCommerce revenue development in the Action Cameras market in Cuba

in million US$

eCommerce revenue growth in the Action Cameras market in Cuba

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)87.672.388.720.193.249.257.843.7

Online share

eCommerce online share of the total Action Cameras market in Cuba

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Cuban Action Cameras retail market, the online share is 23.0% and will increase by an average of 7.1% to 30.3% by 2028.

eCommerce online share of the total Action Cameras market in Cuba

in %
20202021202220232024202520262027
Online share (in %)40.2%95.5%47.6%95.3%43.0%12.0%86.6%4.3%

Market definition

Definition of the Action Cameras market within the Electronics market

Market definition: Electronics > Consumer Electronics > Cameras > Action Cameras The category Action Cameras includes the online trade of action cameras (e.g. GoPro, DJI, Insta360). This category does not cover digital cameras, other cameras (e.g. analog cameras, instant cameras, film cameras) or action camera accessories (e.g. mounts and adhesive pads, protective cases and housings, camera straps and harnesses). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Action cameras (e.g. GoPro, DJI, Insta360)

Out-of-scope

  • Digital cameras
  • Other cameras (e.g. analog cameras, instant cameras, film cameras)
  • Action camera accessories (e.g. mounts and adhesive pads, protective cases and housings, camera straps and harnesses)