Grocery market in Cuba

Market development

eCommerce revenue development in the Baking Supplies market in Cuba

The Cuban Baking Supplies eCommerce market is predicted to reach US$0.9 million by 2024 and accounts for 20.5% of the Food Cupboard eCommerce market in Cuba. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 14.3%, resulting in a projected market volume of US$1.6 million by 2028. The Baking Supplies eCommerce market is a sub-market of the Food Cupboard market. Further categories within the Food Cupboard market are: Cereals, Noodles, Nuts & Dried Fruits, Other Food Cupboard, and Sweets & Chocolate.

eCommerce revenue development in the Baking Supplies market in Cuba

in million US$

eCommerce revenue growth in the Baking Supplies market in Cuba

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)28.966.926.534.218.24.055.781.6

Online share

eCommerce online share of the total Baking Supplies market in Cuba

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Cuban Baking Supplies retail market, the online share is 0.8% and will increase by an average of 13.1% to 1.3% by 2028.

eCommerce online share of the total Baking Supplies market in Cuba

in %
20202021202220232024202520262027
Online share (in %)54.2%88.4%66.7%68.2%98.6%48.3%87.9%30.9%

Market definition

Definition of the Baking Supplies market within the Grocery market

Market definition: Grocery > Food > Food Cupboard > Baking Supplies The category Baking Supplies includes the online trade of flour, baking soda, sugar, and more. This category does not cover fresh ingredients (e.g. milk, eggs, oil), baking pans and accessories or measuring tools. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Flour
  • Baking soda
  • Sugar
  • Flavorings and extracts
  • Decorations and sprinkles
  • Cake mixes

Out-of-scope

  • Fresh ingredients (e.g. milk, eggs, oil)
  • Baking pans and accessories
  • Measuring Tools
  • Mixing and baking tools