Electronics market in Czechia

The Czech Electronics eCommerce market is predicted to reach US$1,660.5 million by 2024 and accounts for 20.7% of the total eCommerce market in Czechia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 4.8%, resulting in a projected market volume of US$2,005.8 million by 2028. Within the Electronics market ECDB considers the following two sub-markets: Consumer Electronics and Electrical Appliances.

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Czech Electronics retail market, the online share is 67.6% and will increase by an average of 4.5% to 80.7% by 2028.

With sales in the Czech Electronics market, alza.cz generated a revenue of US$376.8 million in 2023, which means it is the leading online store in this market. The Electronics ranking of Czechia is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

The Czech Electronics eCommerce market in 2023 in terms of offered payment methods is fragmented and dominated by a few providers with Cash on delivery (Cash on delivery) covering the largest share with 91.1% of all online stores checked. Other offered payment methods in the Czech Electronics eCommerce market in 2023 are Bank transfer/cash in advance (Bank transfer) with 85.7%, VISA (Cards) with 82.1%, and Mastercard (Cards) with 82.1%. With 28.6% In store/POS (Cash on delivery) has already a significantly smaller coverage compared to Cash on delivery (Cash on delivery).

Despite Česká pošta's dominant position with 52.8% of online stores opting for its services, the Czech Electronics eCommerce market in 2023 remains diverse and competitive. Several other shipping service providers, including PPL, DPD, Zásilkovna, and GLS, hold smaller but significant shares, contributing to a dynamic and fragmented market.