Fashion market in Czechia

The Czech Fashion eCommerce market is predicted to reach US$1,444.7 million by 2024 and accounts for 17.3% of the total eCommerce market in Czechia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 1.8%, resulting in a projected market volume of US$1,551.0 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.

Market development

eCommerce revenue development in the Fashion market in Czechia

The Czech Fashion eCommerce market is predicted to reach US$1,444.7 million by 2024 and accounts for 17.3% of the total eCommerce market in Czechia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 1.8%, resulting in a projected market volume of US$1,551.0 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.

eCommerce revenue development in the Fashion market in Czechia

in million US$

eCommerce revenue growth in the Fashion market in Czechia

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 64.7 57.0 71.1 4.3 4.7 14.6 10.5 52.6

Online share

eCommerce online share of the total Fashion market in Czechia

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Czech Fashion retail market, the online share is 38.1% and will increase by an average of 7.0% to 50.0% by 2028.

eCommerce online share of the total Fashion market in Czechia

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 89.9% 74.8% 55.8% 87.0% 14.6% 35.5% 61.4% 60.9%

Top stores

Top five Fashion online stores in Czechia by net sales 2023

With sales in the Czech Fashion market, zalando.cz generated a revenue of US$106.6 million in 2023, which means it is the leading online store in this market. The Fashion ranking of Czechia is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

eCommerce net sales generated in the Fashion market in Czechia in 2023

in million US$
Filtered revenue / share
Global revenue
Growth
US$900.0m
20.7%
US$8,300.0m 8.3%
US$550.0m
12.0%
US$4,600.0m 12.4%
US$470.0m
3.9%
US$1,190.0m 33.6%
US$430.0m
20.6%
US$2,122.0m 18.0%
US$370.0m
20.7%
US$1,814.0m 12.6%

Payment Methods

Top 5 offered payment methods in the Czech Fashion market

The Czech Fashion eCommerce market in 2023 in terms of offered payment methods is fragmented and dominated by a few providers with VISA (Cards) covering the largest share with 86.0% of all online stores checked. Other offered payment methods in the Czech Fashion eCommerce market in 2023 are Mastercard (Cards) with 86.0%, Cash on delivery (Cash on delivery) with 82.5%, and Bank transfer/cash in advance (Bank transfer) with 64.9%. With 29.8% PayPal (E-wallets) has already a significantly smaller coverage compared to VISA (Cards).

Top 5 offered payment methods in the Czech Fashion market

in %

See all stores offering


Shipping Service Provider

Top 5 offered shipping providers in the Czech Fashion market

Despite Česká pošta's dominant position with 76.2% of online stores opting for its services, the Czech Fashion eCommerce market in 2023 remains diverse and competitive. Several other shipping service providers, including PPL, Zásilkovna, DPD, and GLS, hold smaller but significant shares, contributing to a dynamic and fragmented market.

Top 5 offered shipping providers in the Czech Fashion market

in %

Market definition

Definition of the Fashion market

Market definition: Fashion The category Fashion encompasses the commercial (B2C) sale of apparel (e.g. jackets, t-shirts, joggers, underwear), footwear (e.g. sneakers, boots, sandals), bags (e.g. handbags, backpacks, suitcases), and accessories (e.g. hats, sunglasses, jewelry, watches) via digital channels. Sport-specific equipment (e.g. climbing shoes, goalkeeper gloves, wetsuits), eye care (e.g. glasses and sunglasses with prescriptions) or beauty care (e.g. make-up, fragrances) are not included in this segment. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Apparel (e.g. jackets, t-shirts, joggers, underwear)
  • Footwear (e.g. sneakers, boots, sandals)
  • Bags (e.g. handbags, backpacks, suitcases)
  • Accessories (e.g. hats, sunglasses, jewelry, watches)

Out-of-scope

  • Sport-specific equipment (e.g. climbing shoes, goalkeeper gloves, wetsuits)
  • Eye care (e.g. glasses and sunglasses with prescriptions)
  • Beauty care (e.g. make-up, fragrances)