Furniture & Homeware market in Germany

The German Furniture & Homeware eCommerce market is predicted to reach US$11,021.5 million by 2024 and accounts for 10.0% of the total eCommerce market in Germany. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 5.8%, resulting in a projected market volume of US$13,828.4 million by 2028. Within the Furniture & Homeware market ECDB considers the following two sub-markets: Furniture and Homeware.

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the German Furniture & Homeware retail market, the online share is 30.6% and will increase by an average of 5.5% to 38.0% by 2028.

With sales in the German Furniture & Homeware market, amazon.de generated a revenue of US$1,347.6 million in 2023, which means it is the leading online store in this market. The Furniture & Homeware ranking of Germany is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

The German Furniture & Homeware eCommerce market in 2023 in terms of offered payment methods is fragmented and dominated by a few providers with PayPal (E-wallets) covering the largest share with 95.1% of all online stores checked. Other offered payment methods in the German Furniture & Homeware eCommerce market in 2023 are VISA (Cards) with 86.7%, Mastercard (Cards) with 86.7%, and Bank transfer/cash in advance (Bank transfer) with 83.5%. With 49.6% Sofortüberweisung (Bank transfer) has already a significantly smaller coverage compared to PayPal (E-wallets).

Despite DHL's dominant position with 78.2% of online stores opting for its services, the German Furniture & Homeware eCommerce market in 2023 remains diverse and competitive. Several other shipping service providers, including DPD, GLS, UPS (United Parcel Service), and Hermes, hold smaller but significant shares, contributing to a dynamic and fragmented market.

Although Shopware holds a commanding lead with 23.2% of online stores using the shop software solution, the German Furniture & Homeware eCommerce market in 2023 remains vibrant and competitive. This is due to the presence of several other shop software solutions, including Magento, Shopify, JTL-Shop, and OXID EShop, which collectively hold a significant share of the market.