Furniture & Homeware market in Germany
The German Furniture & Homeware eCommerce market is predicted to reach US$11,247.4 million by 2023 and accounts for 9.8% of the total eCommerce market in Germany. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 5.5%, resulting in a projected market volume of US$13,952.8 million by 2027. Within the Furniture & Homeware market ECDB considers the following two sub-markets: Furniture and Homeware.
Market development
eCommerce revenue development in the Other Furniture market in Germany
The German Other Furniture eCommerce market is predicted to reach US$701.3 million by 2023 and accounts for 8.5% of the Furniture eCommerce market in Germany. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be -8.4%, resulting in a projected market volume of US$494.0 million by 2027. The Other Furniture eCommerce market is a sub-market of the Furniture market. Further categories within the Furniture market are: Home & Living, Home Office & Workplace Furniture, Kitchen & Bath, and Outdoor Furniture.
eCommerce revenue development in the Other Furniture market in Germany
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the Other Furniture market in Germany
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 19.7 | 39.5 | 66.2 | 0.9 | 22.0 | 62.9 | 31.4 | 0.8 |
| AOV (in US$) | 76.9 | 64.1 | 70.8 | 8.5 | 90.3 | 43.3 | 33.0 | 74.9 |
| CVR (in %) | 19.7 | 39.5 | 66.2 | 0.9 | 22.0 | 62.9 | 31.4 | 0.8 |
Market definition
Definition of the Other Furniture market within the Furniture & Homeware market
Market definition: Furniture & Homeware > Furniture > Other Furniture The category Other Furniture includes the online trade of gaming furniture. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Gaming Furniture
Select sub-category