DIY market in Germany

The German DIY eCommerce market is predicted to reach US$6,284.3 million by 2024 and accounts for 5.7% of the total eCommerce market in Germany. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 4.2%, resulting in a projected market volume of US$7,412.3 million by 2028. Within the DIY market ECDB considers the following three sub-markets: Tools & Construction Supplies, Vehicle Parts, and Garden.

Market development

eCommerce revenue development in the Plants & Seeds market in Germany

The German Plants & Seeds eCommerce market is predicted to reach US$208.1 million by 2024 and accounts for 27.8% of the Garden eCommerce market in Germany. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 9.3%, resulting in a projected market volume of US$296.6 million by 2028. The Plants & Seeds eCommerce market is a sub-market of the Garden market. Further categories within the Garden market are: Barbecues, Gardening Accessories, and Other Garden.

eCommerce revenue development in the Plants & Seeds market in Germany

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Plants & Seeds market in Germany

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)61.662.482.848.225.272.819.33.5

Online share

eCommerce online share of the total Plants & Seeds market in Germany

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the German Plants & Seeds retail market, the online share is 10.7% and will increase by an average of 1.6% to 11.4% by 2028.

eCommerce online share of the total Plants & Seeds market in Germany

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

20202021202220232024202520262027
Online share (in %)15.9%34.5%52.4%49.2%78.9%89.4%75.2%69.3%

Market definition

Definition of the Plants & Seeds market within the DIY market

Market definition: DIY > Garden > Plants & Seeds The category Plants & Seeds includes the online trade of plants (e.g. flowering plants, fruit trees, shrubs, vegetable plants, herb plants, bulbs and tubers), seeds and starts. This category does not cover fresh cut flowers and bouquets. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Plants (e.g. flowering plants, fruit trees, shrubs, vegetable plants, herb plants, bulbs and tubers)
  • Seeds
  • Starts

Out-of-scope

  • Fresh cut flowers and bouquets

Market comparison

The German Plants & Seeds market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %

Source: ECDB analysis