Fashion market in Denmark
The Danish Fashion eCommerce market is predicted to reach US$3,141.4 million by 2023 and accounts for 18.4% of the total eCommerce market in Denmark. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 2.2%, resulting in a projected market volume of US$3,431.4 million by 2027. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.
Market development
eCommerce revenue development in the Boots market in Denmark
The Danish Boots eCommerce market is predicted to reach US$199.3 million by 2023 and accounts for 24.0% of the Footwear eCommerce market in Denmark. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be -1.0%, resulting in a projected market volume of US$191.6 million by 2027. The Boots eCommerce market is a sub-market of the Footwear market. Further categories within the Footwear market are: Active Footwear, Flat Shoes, High Heels & Pumps, Other Footwear, and Sandals.
eCommerce revenue development in the Boots market in Denmark
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the Boots market in Denmark
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 74.4 | 74.0 | 26.4 | 1.5 | 9.6 | 53.9 | 95.6 | 47.2 |
| AOV (in US$) | 0.5 | 0.1 | 0.8 | 0.3 | 0.3 | 0.6 | 0.9 | 0.7 |
| CVR (in %) | 67.5 | 46.2 | 77.3 | 51.0 | 17.8 | 46.6 | 92.6 | 16.7 |
Market definition
Definition of the Boots market within the Fashion market
Market definition: Fashion > Footwear > Boots The category Boots includes the online trade of boots (e.g. ankle boots, chelsea boots, combat boots, rain boots). This category does not cover work boots and motorcycle boots. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Boots (e.g. ankle boots, chelsea boots, combat boots, rain boots)
Out-of-scope
- Work boots
- Motorcycle boots
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