Furniture & Homeware market in Denmark

The Danish Furniture & Homeware eCommerce market is predicted to reach US$1,954.9 million by 2023 and accounts for 11.5% of the total eCommerce market in Denmark. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 7.9%, resulting in a projected market volume of US$2,651.3 million by 2027. Within the Furniture & Homeware market ECDB considers the following two sub-markets: Furniture and Homeware.

Market development

eCommerce revenue development in the Homeware market in Denmark

The Danish Homeware eCommerce market is predicted to reach US$671.8 million by 2023 and accounts for 34.4% of the Furniture & Homeware eCommerce market in Denmark. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 8.7%, resulting in a projected market volume of US$939.1 million by 2027. The Homeware eCommerce market is a sub-market of the Furniture & Homeware market. Further categories within the Furniture & Homeware market are: Furniture.

eCommerce revenue development in the Homeware market in Denmark

in million US$

eCommerce revenue growth in the Homeware market in Denmark

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 71.9 8.1 60.8 9.7 22.8 23.8 98.0 75.2

Online share

eCommerce online share of the total Homeware market in Denmark

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Danish Homeware retail market, the online share is 23.1% and will increase by an average of 7.8% to 31.2% by 2027.

eCommerce online share of the total Homeware market in Denmark

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 6.5% 0.4% 96.9% 72.1% 42.7% 17.8% 67.8% 0.1%

Top stores

Top five Homeware online stores in Denmark by net sales 2022

With sales in the Danish Homeware market, elgiganten.dk generated a revenue of US$51.3 million in 2022, which means it is the leading online store in this market. The Homeware ranking of Denmark is based on all online stores that generated sales in this market in 2022. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

eCommerce net sales generated in the Homeware market in Denmark in 2022

in million US$
Filtered revenue / share
Global revenue
Growth
US$900.0m
20.7%
US$8,300.0m 8.3%
US$550.0m
12.0%
US$4,600.0m 12.4%
US$470.0m
3.9%
US$1,190.0m 33.6%
US$430.0m
20.6%
US$2,122.0m 18.0%
US$370.0m
20.7%
US$1,814.0m 12.6%

Market definition

Definition of the Homeware market within the Furniture & Homeware market

Market definition: Furniture & Homeware > Homeware The category Homeware covers the sale of lamps (e.g. indoor lamps, outdoor lanmps), tableware (e.g. dishes, cutlery), decorations (e.g. table linens, wall art), and more. This category does not cover furniture, interior finishes (e.g. floorings, paints, wallpapers) or interior design services. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Lamps (e.g. Indoor lamps, outdoor lanmps)
  • Tableware (e.g. dishes, cutlery)
  • Decorations (e.g. table linens, wall art)
  • Carpets (e.g. shag carpets, area rugs, runner rugs)
  • Curtains and blinds (e.g. drapes, valances, roller blinds)
  • Beddings (e.g. bed sheets, pillowcases)

Out-of-scope

  • Furniture
  • Interior finishes (e.g. floorings, paints, wallpapers)
  • Interior design services