Care Products market in Denmark

Market development

eCommerce revenue development in the Nail Cosmetics market in Denmark

The Danish Nail Cosmetics eCommerce market is predicted to reach US$29.9 million by 2024 and accounts for 22.8% of the Decorative Cosmetics eCommerce market in Denmark. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 7.5%, resulting in a projected market volume of US$39.8 million by 2028. The Nail Cosmetics eCommerce market is a sub-market of the Decorative Cosmetics market. Further categories within the Decorative Cosmetics market are: Eye Cosmetics, Lipsticks, Make-up, and Other Decorative Cosmetics.

eCommerce revenue development in the Nail Cosmetics market in Denmark

in million US$

eCommerce revenue growth in the Nail Cosmetics market in Denmark

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)18.144.385.225.969.583.690.393.2

Online share

eCommerce online share of the total Nail Cosmetics market in Denmark

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Danish Nail Cosmetics retail market, the online share is 23.4% and will increase by an average of 9.3% to 33.4% by 2028.

eCommerce online share of the total Nail Cosmetics market in Denmark

in %
20202021202220232024202520262027
Online share (in %)83.5%72.6%79.2%48.6%95.0%35.1%34.5%28.2%

Market definition

Definition of the Nail Cosmetics market within the Care Products market

Market definition: Care Products > Personal Care > Decorative Cosmetics > Nail Cosmetics The category Nail Cosmetics includes the online trade of nail polish (e.g. base coats, top coats, colored polish), nail strengtheners and hardeners, nail polish removers, and more. This category does not cover nail care (e.g. nail clippers, nail files, nail buffers, nail scissors). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Nail polish (e.g. base coats, top coats, colored polish)
  • Nail strengtheners and hardeners
  • Nail polish removers
  • Nail extensions and false nails (e.g. acrylic nails, gel nails, press-on nails)

Out-of-scope

  • Nail care (e.g. nail clippers, nail files, nail buffers, nail scissors)