Care Products market in Algeria

The Algerian Care Products eCommerce market is predicted to reach US$613.7 million by 2023 and accounts for 8.8% of the total eCommerce market in Algeria. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 5.9%, resulting in a projected market volume of US$771.2 million by 2027. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.

Market development

eCommerce revenue development in the Other Personal Care market in Algeria

The Algerian Other Personal Care eCommerce market is predicted to reach US$7.6 million by 2023 and accounts for 2.7% of the Personal Care eCommerce market in Algeria. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 6.7%, resulting in a projected market volume of US$9.9 million by 2027. The Other Personal Care eCommerce market is a sub-market of the Personal Care market. Further categories within the Personal Care market are: Decorative Cosmetics, Fragrances, Hygiene, and Shower & Bath.

eCommerce revenue development in the Other Personal Care market in Algeria

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Other Personal Care market in Algeria

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 13.2 41.2 29.8 39.0 22.1 72.6 83.6 35.1
AOV (in US$) 0.8 0.9 0.2 0.6 0.7 0.0 0.7 0.9
CVR (in %) 71.9 39.4 25.6 94.0 46.9 30.5 39.4 87.5
AOV: Average Order Value CVR: Conversion Rate

Online share

eCommerce online share of the total Other Personal Care market in Algeria

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Algerian Other Personal Care retail market, the online share is 13.2% and will increase by an average of 12.1% to 20.8% by 2027.

eCommerce online share of the total Other Personal Care market in Algeria

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 48.7% 58.2% 27.2% 1.2% 23.8% 85.0% 66.3% 61.3%

Market definition

Definition of the Other Personal Care market within the Care Products market

Market definition: Care Products > Personal Care > Other Personal Care The category Other Personal Care includes the online trade of shaving and grooming products (e.g. safety razors, straight razors, shaving blades, shaving creams, aftershave and aftershave balms). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Shaving and grooming products (e.g. safety razors, straight razors, shaving blades, shaving creams, aftershave and aftershave balms)