Hobby & Leisure market in Estonia

The Estonian Hobby & Leisure eCommerce market is predicted to reach US$106.5 million by 2024 and accounts for 26.4% of the total eCommerce market in Estonia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 9.5%, resulting in a projected market volume of US$152.9 million by 2028. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Sports Equipment, Pet Supplies, Toys, Stationery, Crafts & Art Supplies, Bullion & Precious Metal, Camping & Adventure, Musical Instruments, Flowers & Gifts, Other Hobby & Leisure, Erotic & Adult, and Smoking Supplies.

Market development

eCommerce revenue development in the Stationery, Crafts & Art Supplies market in Estonia

The Estonian Stationery, Crafts & Art Supplies eCommerce market is predicted to reach US$8.8 million by 2024 and accounts for 8.3% of the Hobby & Leisure eCommerce market in Estonia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 8.3%, resulting in a projected market volume of US$12.2 million by 2028. The Stationery, Crafts & Art Supplies eCommerce market is a sub-market of the Hobby & Leisure market. Further categories within the Hobby & Leisure market are: Bullion & Precious Metal, Camping & Adventure, Erotic & Adult, Flowers & Gifts, Media, Musical Instruments, Other Hobby & Leisure, Pet Supplies, Smoking Supplies, Sports Equipment, and Toys.

eCommerce revenue development in the Stationery, Crafts & Art Supplies market in Estonia

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Stationery, Crafts & Art Supplies market in Estonia

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)46.820.190.639.10.133.399.392.0

Online share

eCommerce online share of the total Stationery, Crafts & Art Supplies market in Estonia

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Estonian Stationery, Crafts & Art Supplies retail market, the online share is 3.3% and will increase by an average of 17.9% to 6.4% by 2028.

eCommerce online share of the total Stationery, Crafts & Art Supplies market in Estonia

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

20202021202220232024202520262027
Online share (in %)26.9%51.6%73.8%16.1%32.6%85.1%10.0%36.7%

Market definition

Definition of the Stationery, Crafts & Art Supplies market within the Hobby & Leisure market

Market definition: Hobby & Leisure > Stationery, Crafts & Art Supplies The category Stationery, Crafts & Art Supplies encompasses the commercial (B2C) sale of writing instruments (e.g. pens, pencils, markers, calligraphy tools), paper and notebooks (e.g. sketchbooks, journals, notepads), art supplies (e.g. acrylic paints, oil paints, watercolors, easels), and more. Not covered are printer and scanner supplie, collectibles or DIY construction supplies. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Writing instruments (e.g. pens, pencils, markers, calligraphy tools)
  • Paper and notebooks (e.g. sketchbooks, journals, notepads)
  • Art supplies (e.g. acrylic paints, oil paints, watercolors, easels)
  • Crafting materials (e.g. glue, scissors, cutting tools, yarn)
  • Office supplies (staplers, paper clips, file folders, desk organizers)
  • 3D printers and accessoires

Out-of-scope

  • Printer and scanner supplie
  • Collectibles
  • DIY construction supplies
  • Power tools

Market comparison

The Estonian Stationery, Crafts & Art Supplies market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %

Source: ECDB analysis

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